Without an engaging brand experience, you are just another product out there.
Captivate the hearts and minds of your customers with an awesome brand experience. Loyal customers have 5-9 times greater conversions than first-time customers. Once you have successfully established brand loyalty, customers are more likely to purchase your brand over your competitors, regardless of the price.
Brands that create an impressive brand experience and dominate the top-of-mind of their customers, are the ones that are likely to enjoy countless repeat sales as their customers return to purchase again and again.
Examples of brands that have successfully captured the imagination of consumers include Apple, Nike, Disney, Uniqlo, Lego, where people are willing to queue like crazy, just make a purchase! And these are top notch, high-end premium products too! People are willing to pay sky-high for these collectibles.
A few brilliant examples of world class brand experience include Lego’s Legoland and The Lego Movie. Disney has Disneyland, Disney on Ice, and lots of Disney Movies to endear the brand to consumers.
According to Seth Godin,“A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.”
Let us share with you 5 powerful steps to create a riveting brand experience that will turn casual browsers into the staunchest customers.
1) Brand Storytelling
People love a good story, and stories tend to be memorable and linger for a long time in the foremost minds of consumers, with the aid of constant subtle reminders. This is a good opportunity to tell people about your unique selling proposition (USP) that sets you apart from your competitors. If they love your story, they’ll love your brand.
2) Brand Personality
Have a unique brand personality that will personify your brand and enable customers to relate to it in their daily lives. Customer loyalty is an emotional bond with your brand. Your brand becomes a dear friend.
3) Connect with your Customers
Social media, such as Facebook and Instagram, is a great platform for you to connect and engage with your customers on a regular basis. Get to know your fans, show them that you care about them, and let them relate with your brand. Consistency is the key to building a long lasting customer relationship. Establish a social media toolkit will maximise your engagement!
4) Listen to your Customers
Genuinely listen to your customers. You can run surveys and campaigns to discover the likes and dislikes of your fans. When they have engaged with your brand, they will be very candid with you and share their opinions and feedback.
5) Deliver Awesomeness
When you respond to their needs and go beyond, to surprise and delight them, they will become raving fans of your brand, happily and proudly recommending your products and services to their family, friends, and even random strangers who would listen! They become your most enthusiastic brand ambassadors.
Once you have successfully reached this stage, you will find that your sales will take a life of its own and skyrocket without much further marketing effort. Creating an unforgettable brand experience can be very profitable and rewarding for your business.
Shock Media Studio specializes in digital marketing that captures the attention and imagination of your customers. Leave us a message below to personify your brand and make the experience exciting and motivating for your customers to take action.