March 14, 2017 Ben Liew

5 Hacks to Improve Your Lead Generation Campaign

5 Hacks to Improve Your Lead Generation Campaign

Get more leads for your business. As we all know, the more qualified leads you have, the more sales your business will get.

Okay, how many of you actually love getting unsolicited calls from telemarketers? The key function of telemarketers is to sieve out warm leads by cold calling literally hundreds of people every day (and annoying them in the process and getting their phone numbers blocked in the end), just to get a few people who may be interested in your products or services. Out of a several hundreds “No” responses, you’ll probably get 1 or 2 people who say, “Yes, I’m interested.” These leads are highly valuable hot leads which will most likely result in a sale with effective follow-up by your sales team.

A kickass Lead Generation Campaign can reduce the number of rejections from all those disinterested people, and reach right out to the people who actually welcome your calls, as they happen to be seeking for your products and services. In fact, a good landing page will induce them to leave their contact for your sales team to follow up, with a very high chance of closing the deals.

You no longer have to face hundreds of rejections a day. Here’s a salve for your sales team. Instead of nursing hurt feelings, reeling from rejections on a daily basis, they can then focus on giving the best possible presentation to qualified, potential customers who are keen and interested to know more about your products and services.

Create Your Own Kickass Lead Generation Campaign

Capturing leads do not happen by accident. It takes specific intent The percentage of people who browse through your website and take the effort to fill in your online form is actually very much less than 1% across all industries.

If you want to improve on your lead conversion rate, you need be very clear of your objectives and your target audience in setting up your Lead Generation Campaign. Which audience are you targeting? What are their needs or wants? How can you offer them to meet their needs or wants?

Of course, conversion rate averages do vary across different industries offering different products and services. However, it is possible to phenomenally increase your lead conversion rates, simply by following these landing pages hacks.

First of all, you will need to set up specific landing pages to address your targeted visitors. Every landing page should only have ONE specific goal, promoting a single product or service with a clear Call-to-Action, urging visitors to submit their contact details so that you can contact them to set up an appointment, or send them more information, free trials, or samples.

Here is a checklist for you. Your landing page should contain these criteria:

1) Powerful Headline

Your headline needs to be powerful, relevant, and able to connect with your audience the instant they land on your landing page. Your headline determines if your visitors read the rest of your web page as it is the first thing that your visitors see when they land on your website. First impressions are most important. Research shows that you have only 3 seconds to capture their interest with a powerful headline that promises to meet their needs, before they click away or close the browser, and you would lose them as a potential customer.

2) Relevancy

Your visitors most likely arrived at your landing page by clicking on a particular ad or link on the search engines or other websites such as blogs, or from social media platforms, such as your Facebook, Instagram, Twitter, etc. It is imperative that you ensure that your landing page delivers what was promised in your ad. For example, if your ad promised more info on a certain product, when they land on your website, ensure that the landing page is all about that product and nothing else. This builds credibility and trust with your visitors. If your landing is not relevant to your ad, your audience will feel disappointed that they did not find what they were looking for, and just click away.

3) Clear Call-to-Action (CTA)

You must have a clear and urgent Call-to-Action (CTA) on your landing page to invite your visitors to take the next step of action to submit their names and contact details, after reading the benefits of your products or services. Your CTA should be prominently placed on your landing page on the top part above the fold. It should be the next thing that your visitors see right after your headline.

4) Compelling Incentive

Give your visitors a compelling reason to take action and connect with you. Find out what your audience want. You can do that through social media such as your Facebook page. Connect with your audience through activities such as contests, or surveys, or simply ask them what are their most pressing concerns. Once you find out what they want, you can then offer it on your landing page. If you are able to relate with them, and offer them something that meets their needs, or want badly, they will happily send you their contact details for you to get in touch with them.

5) Testimonials

Some people may need a little more persuasion or convincing about your credibility or trustworthiness. Testimonials from your customers will be very helpful in convincing new potential customers to give your products and services a try. Now is not the time to be shy. Ask your customers to give you 5* reviews about your products and services. A long list of glowing reviews will showcase your professionalism, and persuade potential customers that they will be in good hands.

For more tried and tested strategies, schedule your complimentary Business Impact session with our Digital Strategist, and leverage on our proven Shock Methodology. Just fill in the form below, and our business consultant will get in touch with you. We’ll even bring the coffee, just because we love helping businesses get to the next level. Let yours be the one we help next. 🙂

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