February 8, 2017 Ben Liew

What’s In Store for You in the Digital Marketing Space in 2017?

Discover the hottest trends and the top marketing channels for your business.

Now that 2017 is upon us, let us take a look at our Shock forecast of what’s in store for you in the new year.

1) Thriving Ecommerce

It goes without saying that the trillion dollar per annum ecommerce sales will exponentially rise even further this year, leaving retail sales far behind in the forecasted sluggish economy in the midst of the ailing Ringgit, rising oil prices and rising unemployment.

To survive the coming turbulent times, you must have your ecommerce store up and ready for your business. And if you don’t know where to start, we are here to help, and to get it up in an instant. (Well, not really an instant few seconds, it’s more like a couple of weeks work, but you know, we have the geekiest geeks in our team who will work on your website round the clock like the shoemaker’s elves, designing and optimising the site for conversions.)

Not all websites are created equal. We know that those people in power have their own cronies… well, it works the same way with the search engines too. Certain platforms perform much better on SEO with much better search rankings, and certain styles are a surefire way to bring in the customers. And make sure that your website is mobile-ready, else you will lose out in the mobile revolution.

Our results speak for themselves. With a complete revamp of our clients’ websites, they noticed a marked difference within just 2 weeks, with some of them, having over 200% increase in business! Read our tips on the must-haves of a successful ecommerce website.

2) Rising Mobile Shopping

People the world over, especially Malaysians, love their mobile phones aka smartphones. Smartphones have literally replaced so many things in our lives, ranging from alarm clocks, to cameras, planner diaries, and even your trusty Buku 555 (that little notebook which you used to keep in your pocket to keep track of who owes you what). And very sneakily, its influence has even subtly increasingly replaced our need for the desktop computer or even laptop, especially in the case of those high end smartphones with bigger screens which allows you to work right from your smartphone. You can easily edit photos from your smartphone, even if you never knew how to use Photoshop on your computer. (Ahah! So now your little absolutely stunning selfie secret is out!) You can send and reply emails, and even work with Word, Excel and Powerpoint, all from your phone. And nowadays, you can even pay for purchases using your phone!

Let’s face it, we can’t live without our smartphones anymore. It is no longer just a device just to make and receive calls. Smartphones allow you to communicate with anyone on apps and social media and you can browse the internet and check for information right at your finger tips.

As such, consumer purchase behaviour has changed too. As information is now so readily available in the palm of our hands, people tend to check for information and prices of items on their phones before the purchase is made. Even when they are shopping in the retail store, and they come across something they really like, they will just whip out their phone, google out the item, compare prices, and if there is a cheaper offer of the same item online, they will buy it online right there and then, from their smartphones. Retail stores are just losing out to mobile shopping in this manner.

And guess what? There are 2.7 million smartphone users in Malaysia, and almost 90% of them will check for information and compare prices using their smartphones before they make a purchase. Google analytics show that there are now more searches using mobile devices compared to searches done using computers. So be prepared for the mobile revolution to really shake things up in this year, otherwise, be prepared to lose out to mobile shopping.

On the bright side, their smartphones are also their kryptonite. You can now target smartphone users with increasing accuracy and reach your target consumers with your flash sales messages, and get in the sales that you want.

Never before in history has advertising been able to be this accurate. Contact us at +603-58827008 if you need our help on Mobile Advertising (don’t paiseh, coz we specialise in this), and let’s see your business take on a life of its own and reach the figures you never thought possible in this kinda economy.

3) Dominating Social Media

Despite some cynics, social media is not just a hype, and it is not going away anytime soon, especially Facebook. In fact, that innovative giant social platform is only going to grow bigger and bigger with the young ones coming on board.

In fact, social media has become so much part of our lives that even the newspapers are beginning to report on the videos, happenings and comments that have gone viral on social media! And so large is the extent and influence of social media that the security forces have started taking it very seriously.

You would most probably already have a Facebook account, and many home-based businesses have already started taking their businesses onto social media, albeit a little haphazardly.

Nevertheless, if you are serious about portraying the right brand image and growing your brand, you need to have professional management of your Facebook page (assuming that you already have one, and if you don’t, we can help. :)). After all, they do say that an impression is made in the first 3 seconds. Your Facebook page is a representation of the image of your brand, company and products to the world. So do take it seriously and get professional help. A sloppy Facebook page will portray an untrustworthy image, while a professionally done and managed Facebook page, will give the impression to consumers that your products and services are of excellent quality. Professionalism builds trust and credibility. And that is very important for all businesses.

We have a proprietary Shock Persona which will bring out the uniqueness of your brand and turn it into a catchy personality which will be able to relate to your audience. The more you humanize your brand, the more fans and raving customers you will have. And that’s how you build brand loyalty.

Once you have a kickass Facebook page setup, use Facebook ads to target your audience. Regardless of what negative stories you hear from failed unprofessional attempts, Facebook ads have been an amazing arsenal to target audience you want, and likes from followers who already are interested in your products or services. In fact, it works with such laser focus, that if you are a physical store, you can even target just the neighbourhood surrounding your shop!

We Wish You A Shockingly Awesome New Year!

Despite the doom and gloom news that we hear every day, these are our 3 predictions for the new year, as well as some tips on how to tap into massive sales for your business.

If you are not prepared for any of it, fret not, just contact us at +603-58827008 or leave us a message below, and our Digital Consultant will chat with you about your business and its future over coffee. And let’s make this your most awesome year yet!

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