3 Mega Sources of Traffic for Your Business
If you have been struggling to increase the number of visitors (traffic) to your website, here are some practical and proven tips to create an indomitable online presence. Basically, these are the major traffic sources that you should be focusing on… website, social media, and search engines. These mega traffic churners that will guarantee you an endless flow of eager customers.
1) Build an Ecommerce Website that Converts like Crazy
Make sure that your website is mobile friendly. Almost 50% of your sales will come from mobile devices including smartphones and tablets. And even if the actual sale is done through a computer, the initial searches and queries might have been performed on a mobile phone. So do ensure that your products and web pages are able to display well on mobile screens, and make sure they load… fast!
Although it sounds like a no-brainer, you’ll be surprised at the number of websites that are still not mobile-friendly, including the websites of some big companies, and major brands. If your website is not mobile-friendly, you’re potentially losing out more than half of your customers.
Other than that, you need a stunning web design that instantly stops visitors in their tracks and make them want to stay on your site for as long as possible. The design of your website is the representation of your brand. The design and description on your website should be able build trust with your visitors, as trust is a crucial element for a purchase to happen.
Web layout and payment gateway crucial in securing the sales. Make it easy for your customers to find the products that they are looking for, and make it even easier for them to make the payment. This is again, a no-brainer, but in our consultations, we have found that too many companies (major companies included) lose customers by making them jump through tons of hurdles before they are able to make a payment.
So if you need help to create a website that converts like crazy, or would just like us to audit your website, call us at 03-58827008. Our Shock Team will be happy to help. We have highly skilled Master Web Designers and Web Developers who are able to handcraft the ultimate website for you.
2) Establish a Prominent And Influential Social Media Presence
Social Media is an excellent way to reach out to more customers. Facebook has 1.94 billion active users while Instagram has 700 million users, Linkedin has 500 million users and Pinterest has 150 million users. Need anymore convincing?
However, more than just having a Facebook page, or other social media account, you need to manage the account, and run campaigns to gain followers and fans, so that you can target the relevant group of people who may be interested in your products and services. Social media marketing is special in a way that you will be reaching out to people who voluntarily wants to hear your news and promotions.
It is a continuous marketing effort to constantly engage with your fans and make them fall absolutely in love with your brand over and over again. You will need clear, vivid images that present your brand in the best light, and write captivating stories for each image to entertain and enthral your audience. They are, after all, the reason for your existence.
It is also important that you appreciate the engagement with your fans, because if you come across as too “salesy” or pushy, you will lose your audience with just a click on the Unlike button. Excellent social media management will be rewarded with even more fans, likes, and shares of your posts that will viral your brand to reach even more customers.
Learn how we increased a client’s fan base by 312% in just 3 weeks!
CASE STUDY: FACEBOOK CAMPAIGN FOR BUKIT BINTANG CITY CENTRE (BBCC)
Make an appointment with our Digital Strategist and see how we can make social media work for your business too.
3) Make Sure Your Business Shows Up on the Search Engines
Search Engines are another powerful source of relevant, purchasing traffic. If tweaked right, search engines deliver not just random traffic, but rather, targeted and specific traffic, and more importantly, purchasing traffic that leads to sales for your business. After all, there is no point having lots of traffic if nobody is buying anything, right? From our experience, search engines deliver the highest conversion rates compared to any other medium of traffic.
Google dominates over 80% of the world’s search users, so it does make sense (and mega dollars too) to advertise on it. Using Google Adwords, we can run campaigns to advertise and promote your brand, company, products or services on the world’s largest search engine. With Google Adwords, you can instantly get to the top of the search engines, while other methods do need to take time for them to rank on top.
We have a team of Google Adwords Certified Professionals to run your campaigns for you, with our track record being over 50% CTR, and over 700 conversions a month. Your campaigns will be monitored on a daily basis by our Shock Adwords Team, and tweaks, A-B Tests, and experimental campaigns will be done to get the best return on your investment. Our results show that online ads are way more effective and cheaper than traditional media ads.
SEO or Search Engine Optimisation of your website is yet another proven method that you can get to the top of the search engines, and make your business website findable by your prospective customers. However, there are only 10 search results for a search term, so social media such as Facebook, LinkedIn, Pinterest, Twitter, and Instagram, are other ways that you can dominate the search results.
These are time-tested, fool-proof methods that we have been using to bring in truck loads of traffic for our clients. And now, it’s time for you to make an impact! Take action now and call us at 03- 58827008 to make an appointment with our Digital Strategist. We’ll show you what it’s like to have lots of converting traffic.