The four-letter acronym that can either make or break your business.
But when it’s done the right way, there are only positive outcomes: you win consumers’ trust and you get ahead of your competitors!
Launched in June 2018, IGTV allows users to upload and watch vertical, long-form videos via the Instagram app or the standalone app. It’s designed for mobile users, targeting the 90% of consumers who watch videos on mobile. That’s a lot of people!
With the growing interest in video marketing, it’s definitely worth investing in IGTV as one of your digital marketing strategies.
On the whole, it’s really simple. Just record and upload your video.
But as a marketer, a well thought out plan would do you good to get ahead of the game and attract many viewers who would potentially be your customers.
We’ve come up with four easy steps as a guideline for you to curate your first video on IGTV.
1. Set your intentions right
What do you want to accomplish with IGTV?
Is it to create more awareness for your brand, increase engagement with followers or get more leads?
It’s best if you know what you’re going to do with IGTV to maximize the efforts into putting out content. You’d need to know exactly what type of content to curate that would effectively meet your objectives. This would prevent any potential breakdown during the curating process.
2. Create content that connects
As with any other content marketing strategies, this is where you’d need to put in the most effort for your first impactful video.
Once you’ve set your objective, it’s time to strategize and pool in the necessary resources needed to make it happen.
The most important thing is to have a storyline or concept that connects to your audience on an emotional level while still keeping true to your brand’s values.
Why is it important that you build the connection?
Just like any relationship, consumers want to feel that they can trust you. They want to be assured that they’ll get the best out of investing in your brand.
It’s also for your benefit, as 71% of consumers would purchase a brand after positive, connected social interaction.
Connection breeds commitment.
It’s therefore your responsibility to build that connection and trust not just so that they like your products or services but also to maintain their loyalty in the long run.
Creating great content through video will help in this endeavour. If you can hit their heartstrings within just 3 seconds into your video, then there’s a higher chance that they’ll follow through to the end.
3. Shoot & edit videos vertically
One of the key differences between video on IGTV compared to other platforms such as Youtube is that it’s in a vertical format or 16:9 aspect ratio. This is intentional as Instagram wants IGTV to be mobile-friendly.
For users, this just means convenience, comfort and familiarity. No extra effort is needed to tilt their mobile phones 90 degrees and sacrifice viewer experience.
For marketers, this would mean getting used to having to shoot and edit videos vertically. The simplest way is to use a mobile phone.
But if you want to create high-quality videos, you can shoot with a professional camera in a vertical or portrait format. With an editing software, you can then easily put together the clips and add in subtitles for better engagement.
Vertical videos may seem weird at first, but you’ll get used to it!
4. Include a link in the description
So you’ve captured your viewers’ interest. What’s next?
You need to direct viewers to your website, landing page or any other link that would allow them to take action.
There are a couple of ways to go about this. First, you can insert a clickable link in the description of your IGTV video. However, not many would realise that there is a link to click on. So you’d also need to mention it somewhere in your video.
The point is to include a call to action so that you don’t lose the relationship with your viewers and allow them to communicate with you as well.
Remember, a relationship is a two-way street!
Now you might be thinking, “Is IGTV worth my time and effort?”
Your concerns are understandable. It’s still pretty new and there’s no sure answer on what kind of content works best.
But the benefit of using IGTV is that you’re reaching to an audience who are actively searching for engaging content.
Take a leaf out of the huge brands’ books. Louis Vuitton, Buzzfeed and Netflix are using IGTV to the fullest in their own creative ways and have gained millions of views!
So if you’re worried that there won’t be anyone watching your videos–don’t.
Create interesting content that speaks to the heart, and you’re bound to get traffic to your IGTV channel.
Get it right from the get-go. Be the brand that consumers love to connect with.
Just four steps to your first IGTV!
But if you’re still worried about making BIG mistakes on your first video but want SO badly to hit the connection with your consumers straight away then…
We can help you!
Shock Media Studio can assist on strategizing and curating your video, and track its performance so you can get it right from the start.
All you need to do is fill up the form below and we’ll be in touch to make your first IGTV video a success!