We were able to reach out somewhere around in the region of 2-3 million. Highly targeted audience and on a repetitive basis. We made BBCC memorable. It was one of the most successful product launch online.
With a tight budget and a tighter timeframe, we got things done in style.
Take Away Tips:
It is not about throwing in a lot of money.
It is about performance marketing and how we optimize to maximize the reach and to minimize the cost per click and the cost per view.
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