For months, you’ve been consistently posting content on your social media.
Your photos are worthy of a feature in NatGeo and the captions sound like they deserve a Man Booker Prize.
You’ve got quite a good following and interaction going on. And most importantly, your sales grew like wildflowers.
But lately, your post performance is dropping and so is the conversion rate.
Perhaps the posts needed a new spin, so you tried new tactics, painstakingly developing more insta-worthy photos and posting twice a day.
Every. Single. Day.
Not even an appetising flatlay or fashionable #ootd can bring the numbers up.
But you know what can?
“The single most important strategy in content marketing today is video.” —Gary Vaynerchuck.
Video boosts conversion and sales
There’s just something about videos that stop you in your tracks, grabbing your full attention. Within that first 3 seconds, you’d already know if it’s going to be good or not.
And if it’s good, you’d follow through until the end and immediately respond to whatever CTA they’ve got to offer.
If this is what you feel, nine times out of ten, it’s what your followers feel too.
The thing is, when you scroll through social media, it’s now diluted with insta-worthy photos which practically everyone can create.
But guess what?
Not everyone can create good quality videos.
Not everyone puts in the effort to produce videos that convert.
But you can.
Did you know that video is projected to represent 80% of all web traffic by 2019?
Video is the next big thing and it can help you with your online business.
When you create videos, you would have a deeper connection with your followers. Videos also help them make the final decision to buy your product.
This is true especially when you embed a video on your landing page, as it increases conversions by 80% regardless of your industry. And if you include a video in your email, it increases both the open rates by 5.6% and the click-through rates by 96%.
Videos that explain your products or services can grab consumers attention and have a higher chance to convert them compared to other methods.
Google loves videos
Another good news for you: if you put up a video on your website (or even YouTube as Google now owns it), it is 53x more likely to show up on page 1 of Google.
This is because having videos would potentially mean that visitors would spend a long time on your site. This tells the search engine that your site has good content.
But remember to write interesting titles and descriptions to attract viewers. Add a link back to your website, products and services to give potential customers the way to take the next step.
Video is versatile, quick & easy
With video, you can explain everything.
You can put your message across in various ways for a different set of purpose. The video below shows how versatile videos are in conveying different types of information.
Out of all the types of videos, 98% of consumers watch explainer videos to learn more about a product. This gives consumers the confidence to decide what to do next. As the purchasing power is in their hands, it’s important that marketers take the time to plan the structure and content of a video.
The most important thing is to always make the video as interesting as possible that even the laziest of buyers feel compelled to take action!
Video builds trust and confidence
At the core of it, digital marketing is all about building consumers trust for your brand and product.
Videos supplement this relationship but with even more impact.
Providing consumers with information gives them the confidence to make the decision to invest in your product or service. Because videos give that personal touch, such trust and confidence can be gained almost immediately.
Video is King
In this mobile age where everything is at our fingertips, videos dominate every screen. It’s easily accessible and consumers increasingly prefer videos over any other forms of media.
With that, more and more marketers are taking advantage of the growing interest in videos.
Marketers know that video helps to tell more compelling stories, connect with consumers better and increase sales.
No wonder businesses who have done video marketing consider this a good return on investment. It pays off in the end!
So there’s really nothing to lose.
How to Get Started?
So now you know WHY video is so important to grow your business. What’s next?
Let us help break it down for you:
- Develop concept. Write down the main message and several points to talk about in your video.
- Start recording. You don’t have to use a fancy camera. Your smartphone is good enough for a start!
- Edit. You can use a free editing software like iMovie to edit the clips and add some background music.
- Publish & Share! Let people know about your video and engage with them.
Creating a video has never been this easy! All you need to do is take the first step to get your video published and just repeat the process.
You may soon realise, however, that the resources you currently have could not satisfy the quality that you envision your video to achieve.
Or perhaps you just don’t have the time for it considering the tons of other things that you need to do!
We get it, and that’s what we’re here for.
At Shock Media Studio, we offer top-notch video marketing service that would not only inform about your product in the most fascinating way but also increase conversion rate!
Regardless of the style of your video, we’ll make sure that it’s impactful.
You don’t have to do it alone anymore.
Just fill in your details below and we’ll get in touch with you for a free consultation to boost your business through video marketing!