CASE STUDY – Crystal Yacht

Double Your Business!

Website design, layout, compelling graphics and copywriting make a world of difference to your business. Just a week after revamping the website for one of our clients, Crystal Yacht’s business had been doubled!

Shock Media Studio designs websites that are not only stunning, but also, deliver the results that you want. Do not underestimate the power of effective website design.

 

A Combination of Science and Art

Based on scientific studies of visitor heat maps of website layouts, Shock Media Studio’s talented team of graphic designers creates mesmerizing images and videos, coupled with compelling words that captivates visitors and motivates them to take instant action, whether it is to purchase an item, book a vacation, or simply to make an enquiry.

 

Strategic Video Placement

Although there was a video on the old website of Crystal Yacht, but the video was not given prominence, and it does not run the moment the visitors land on the page. Hence, the video is often overlooked, and does not appeal to customers to click to view it. The nice photos of the cruises are placed vertically; hence, they are not immediately visible, unless the visitor takes the effort to scroll down to view them.

When placed in the right position on the web layout, videos and moving images are indeed a great visitor capture and converting tool. Stunning videos draw the visitors that land on your page in to stay on your page, and watch that spellbinding advertisement about your business and what you have to offer them, while allowing their own imagination to offer them a fore taste of that fantasy experience.

After an entire revamp of the website, our web developers turned the entire above-board area (the area of the website where you do not have to scroll down to view) into a beautiful, running advertisement video for the business, with the brand and tagline prominently featured right in the middle of the video, and active Call-To-Action Button, conveniently inviting visitors to “Book Your Cruises”.

 

Appeal to Consumer Psychology

This subtle branding appeals to the subconscious mind as it is much understated, yet it appears throughout the progression of the video. The simple Call-To-Action Button that turns white when visitors mouse over it, right in the middle of the awesome video, just under tagline “The World’s Most Beautiful Experience” which appeals to the imagination, motivates visitors to click on the button to start the process of booking their dream cruise vacation.

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Call Shock Media Studio at +603 5882 7008 today, and see what our team can do for you.

3 Critical Factors for a Successful Ecommerce Website

Consumer ecommerce sales grew over 20% in 2013 to US$1.2 trillion, according to the latest new figures release from eMarketer, is set to reach US$2.346 trillion in 2018, with rapid growth in the Asia-Pacific region, and steadily strong growth in the US market.

The success of an ecommerce website depends on the following factors:

 

Make It Convenient for Customers to Shop


Although this is an obvious factor, many ecommerce websites are unknowingly making customers jump through many hurdles just to give you their money. Most ecommerce websites are built by technically savvy guys who are not marketers. The shopping process involves so many steps and forms which the customer has to fill up, before they can make a purchase. This puts many customers off, and results in incomplete transactions, leading to low sales, and leaving many online business owners wondering why.

The web development team at Shock Media Studio are not only technically savvy, but we are marketers ourselves too. We know what it takes to make a sale online. And we highly value every single visitor and customer. As such, we design websites that are very user-friendly, and functions which are no-brainers. Shoppers are able to find what they want, and pay for it in just a few simple clicks. It is convenient and fast.

 

Accessible Across Multi-Devices


With the advance of technology, smartphones and tablets have become easily accessible and affordable. As such, mobile shopping has seen a growth rate of 11% in 2013, and now accounts for 20% of ecommerce sales. In fact, most users now have multi-devices which they use to search for information and to shop. Hence, it is critical that your website is accessible across all the devices that your customers may be using, including laptops, computers, smartphones and tablets (iphone, ipad and android), and even TVs.

The Shock Team creates websites with responsive designs which will automatically adjust and optimize its layout for best usage, according to whichever device that the user is using. This helps optimize browsing and ease of use, which encourages users to stay on your website longer. Our web developers also ensure that all the web functions are workable across multi-devices, and avoid using programs which do not work on certain devices, such as smartphones or tablets.

 

Captivating Featured Images, Layout and Design


Your website must appear pleasant and user-friendly, with able to convey trust within the first few seconds of a visitor landing on your web page. There must be impressive images of your products prominently featured on your website above-board. Prices and the Add To Cart Buttons must be clearly and prominently featured to ease and encourage purchase.

With many years of experience developing websites, running split-tests and an in-depth knowledge of the science of heatmaps, our Shock Team is able to build an ecommerce website for you that has been optimized for sales.

 

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Grab a Piece of the US$1 Trillion Ecommerce Sales

Contact our Shock Team +603 5882 7008 to setup your ecommerce website today!

 

Enjoy what you’ve read? You definitely want to check these out:

Ecommerce Satire: A Sure-fire Way to Lose Sales
The Ultimate Ecommerce Checkout Process


“My customers are very happy with the new look and layout of our website. They love the additional functions which enhance their shopping experience.”

~ happy2u.cc

SEO Packages, Malaysia

SEO PackagesSEO Malaysia are packaged differently depending on how many keywords you would like to target, and also depending on the length of the optimization period that you choose. The more the keywords, and the longer the optimization period, the higher the price. Also, go with a reputed SEO company in Malaysia. It is better to safe white hat SEO methods that ensures that your website will stay on top of the search engines for a long time, rather than to opt for quick shortcuts of black hat SEO techniques that will be short lived.

 

How to Select SEO Packages in Malaysia

Several factors come into consideration when selecting an SEO Package in Malaysia. Of course, each package comes with a different price, depending on the amount of work involved.

Targeting the Right Keywords

How many keywords or rather, keyword phrases, would you like to target for your business?

When referring to the number of “keywords”, you actually count a “keyword phrase” as a keyword.

For example, although “black table” may be two words, but it is counting as one keyword phrase (or keyword for short).

So in this case, the more keywords targeted, the merrier, as one might say. But it also depends on your budget, and on the Return-on-Investment (ROI) for each keyword phrase.

If you know that this is a highly in demand keyword phrase, and it is a lucrative business to you, it will be worth the investment to optimize for those keyword phrases.

Talk to our Shock Media Studio SEO Consultants, and they will be able to advise you on the list of potential keywords that you should consider targeting.

Selecting Long Optimization Period

When selecting an optimization period, the longer the better. The search engines do take into consideration the length of period of your optimization. The longer the period, the more established your site is as an authority site.

For example, a website with an optimization period of 3 months, can easily be overtaken by a website with an optimization period of 12 months.

Once it has been overtaken by a stronger, more established website that had more work done on it, it will be much more difficult to play catch up. The work involved might be double or triple, and the length of time comes into play again too.

Bottomline, you cannot rush search engine optimization, or SEO. It is a natural process of getting picked up by the search engines.

Select the longest optimization period that your marketing budget allows. It is worth the investment to get your website to the top of Google, and making sure that it stays there for a long time.

Selecting the Right SEO Malaysia Company

SEO MalaysiaSelecting the right SEO Malaysia company is also very important. Many companies use black hat techniques which may rank very quickly, as quickly as the next day, but once these black hat techniques are caught by Google spiders within 2-3 weeks, your website might be blacklisted forever. Once that happens, it is very difficult to undo the repercussions.

Shock Media Studio is a team of highly skilled SEO consultants who use white hat techniques that comply to Google’s algorithm guidelines. Your website has a better chance of getting to the top and staying there for a long time.

Talk to us today about our different SEO Packages, Malaysia! We’ll even buy coffee!

Call Us Today @ +6016 311 0228

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