April 24, 2015 Shock Media Studio

Don’t Be Punished by Google’s New Mobile Algorithm

Starting from 21st April 2015, Google is having another major shake down on the internet, which will have even greater impact than the Penguin or Panda algorithms. Websites that are not mobile-ready will be punished and dropped, while sites that are mobile-friendly, will float to the top in the search results.

What does this mean to your business?

If your website is not mobile-friendly, you will lose your Google search rankings, which means, significantly less traffic overnight, translating directly into a major loss of sales and income.
On a bright note, once you have taken steps to get your site mobile-ready, your website will be given higher rankings on Google search results, thus, giving you an instant edge over your competitors who are not mobile-ready.


Definition of “Mobile-Friendly”

So what does it mean to have a mobile-friendly website? Having a website that is mobile-friendly, or mobile-ready, means that your website includes the following features:

  • Your website has large text (Users don’t have to pinch and zoom to read on a mobile screen)
  • Easy-to-click links (Users don’t have to pinch and zoom to click on links)
  • Your website has a responsive design (the webpages use the same URL on desktop or mobile, but layout changes according to the screen size of the device for optimal viewing)


The Good News

The Google Mobile Algorithm operates real-time, which means that once you take action and make your website mobile-friendly, you can instantly reap the benefits Google’s new mobile-friendly algorithm, as soon as the Google spiders have picked up the changes.


What can You Do About this?

So, if your website is not mobile-friendly, get to work on it now. Or if you need help, call us at +603 5882 7008 to schedule an appointment with one of our Shock consultants. We’re happy to have a chat with you regarding what you need to know about Google’s New Mobile Update.

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