Since 2009, Facebook has been steadily receiving traffic from users all around the world.
Millennials, being the majority users of Facebook, have always been the main target audience for Facebook marketing. However, as more and more social media platforms are created and have secured their unique audience base, social media targeting has become much more interesting and vibrant.
You can now target Millennials, Generation X and even the Baby Boomers on all social media platforms by creating content that caters to their respective behaviours and preferences.
This infographic illustrates which social media platform is preferred by the different generations and what they use it for.