It’s Chinese New Year season but you’re stuck in front of the computer.
You need to make sure that all your social media posts are ready and you need to post them at the right time. Otherwise, you’ll lose out on the clients.
How you wish you had planned this earlier and schedule your post ahead of time.
Now you’re missing out on all the festivities.
This is why a solid social media strategy and advanced planning is important to keep you worry-free, get ahead of the game and allow you to enjoy the holidays when you need to!
The first part in your social media strategy and planning is to get your building blocks firmly in place so that whenever you think you’re falling off, you have something to get back to.
Stating your social media mission will help you to know what you want out of your social media marketing. Why do you want to share your products on social media? What do you want to get out of this? What do you want to achieve?
Profiling target audience or ideal customers like a forensic agent will guide you to getting your content to the potentially interested audience quicker. Once you know your buyer personas such as age, location, interests and pain points, you can better curate the content.
Choosing the right social media platform is crucial. You wouldn’t want to be where your target audience is not spending their time at. This is also another reason why you need to know who your audience is. You don’t have to prepare content for every social media platform there is. Unless your aim is to create brand awareness to a wide range of audience. But if you’re just starting out, be where your audience is.
Fill out the brand’s profile on every bio section so people know who you are right away. Create a killer one-liner if you have to. Tell your audience who you are and what you are offering to them. This helps generate interest and make your audience want to know more.
Determine the brand voice and style so that it’s consistent throughout. This would also help you be in the right character when curating the content.
Know which metrics to track from the get-go. It helps if you know your social media mission first so that you know which metrics to keep an eye on.
The second part is zooming into your content mechanics i.e. strategizing the best ways to get your content out there and actually curating the content.
This is how you’ll get things done way ahead of time so that you can (finally) enjoy your holiday.
Strategize Your Social Media Content
First thing’s first, you need to decide how often you’re posting on social media and at what times. There are numerous guidelines on ideal posting time and frequency, but we suggest that you pay close attention to your followers’ activity.
Next you need to decide what type of content you want your post to be. Is it a short video, a flat lay photograph or an infographic? Whatever it is, make sure that it’s the type of content that your audience wants to see and that it’s suitable for the platform it will be posted on. Then, go ahead and create and curate the engaging content that will attract your audience.
Finally, schedule your content to ensure that it gets posted on time. You can either create a content calendar and manually keep track or you can save some trouble by using a social media management tool. If you’re posting on multiple platforms, it’s worth investing on software such as Hootsuite, Buffer or CoSchedule that helps you plan, schedule, post and track the performance of your posts.
A tip to get your Instagram grid looking top notch, you can use feed organizer tools such as Unum, Plann, Preview and Planoly which help you arrange the grid to look like how you want it to look like before posting them. You can also allow the app to post it on your behalf.
Now that you have set up your social media plans and let automation tools do the posting for you, there’s only one thing left to do: ENJOY YOUR HOLIDAY!
AFTER HOLIDAY – Track, Analyze, Optimize
Once you’ve come back from your well-deserved break, all you need to do is to track the metrics, analyze the performance and based on the results, optimize your content strategy!
Remember, social media is supposed to be fun and engaging.
To embody that spirit, you must make social media planning as least stressful as possible.
Having years of experience, we at Shock Media Studio know the right tools to get your content out there in the most efficient way.
Claim a free consultation with us and find out how to win at social media without compromising your holidays!