The campaign was so successful that I may dare to say it is probably the most successful digital campaign that ever has happened on the first year that we actually started. It was trending on Twitter for couple of days with that #ananakanakamalaysia hashtag alone.
Here’s an in-depth insight from Shock Media Studio’s founder,
Vince Tan on the young digital agency’s journey to greater heights, just two years into operation.
Take Away Tips:
Leverage on key events that is happening in Malaysia (Mothers’ Day, Valentines’ Day, Merdeka Day).
Tie up campaigns to specific events and do it tastefully with the right execution and strategy.
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