5 Marketing Tips You Can Learn From Gary Vaynerchuk

You’re sat there wondering, “Why isn’t anything working?”

“Why am I not hitting my ROI?”

“Why isn’t my email list growing?”

“Maybe I’m missing something…”

Maybe you’re right.

The harsh truth is that many business owners out there only think about themselves or their company.

They work so hard to create the most attractive ads, the most responsive websites and the most brilliant product.

Of course, there’s nothing wrong with doing the best for their business; it’s their baby after all.

But they forgot one important element to feed their baby: CUSTOMERS.

You may have the greatest product, but without building a relationship with your customers — the heart and soul of your business — your product is just a thing.

This is what entrepreneur Gary Vaynerchuk always talks about on his social media, speeches and books. It’s not the idea of ‘the customer is always right’ or ‘customers come first’, rather it’s the effort of adding value to your customer.

Here are 5 top tips for marketers and entrepreneurs who wish to take their business to a more personal level.

1. GIVE, GIVE, GIVE

Before you sell anything, you have to give.

Free tasters, free offers, free knowledge… you name it!

Like movie teasers, these free offerings create anticipation towards your core product.

They show your potential customers what they could expect when they purchase your product.

You may tap into their problems, worries or difficulties and offer simple solutions (for free) that are actually a supplement to your main product.

Once they realise that your simple solution is effective, they would want more.

So put out as much free content as possible to not only build your audience but also allowing you to subsequently have the audacity to ask them to buy when it’s time for your sales pitch.

2. Connect with Customers

When you give, you’re inadvertently building a relationship with your customer.

This includes giving your time and attention to them.

You need to establish that 1-to-1 relationship so that they feel valued or that they matter.

They want to know that you truly care about them.

This is why replying to messages on social media and emails are so important. It may seem like an insignificant process but to the eyes of a customer, it may mean a lot.

And once in a while, make the effort to ask for feedback. Again, this would show that you care about their opinion and want to listen to them. Then, make improvements according to the feedback. Your customers would see that their suggestions were truly valued.

3. Be Relevant

It’s okay to play by the book, but sometimes you need to get your nose out of it and meet your customer eye to eye.

Know your customer well and cater your content to them. Tell stories that they can relate to and information that they can learn from.

And it’s okay if the creative work you put out is not always sales driven or has no mention of your product.

Most of the time, it’s the content that surrounds your product that may be more impactful. So you have to find ways to use it and somehow relate it to your product.

4. Be Adaptive

With so many different platforms out there, there are so many opportunities to market your product or service.

It’s tempting to get on every social media platform so that you may reach a wider audience. While this is in a way strategic, for some businesses, this may not be productive at all.

Not all your target customers spend time on every social media there is.

So you need to identify where they spend their time most.

This is so that you can shape your content or how you market your product in a way that suits the platform.

You can’t just standardise everything; it doesn’t always work well.

And if most of them are not on social media, bring your business offline.

Know which platforms your target audience is spending their time on and apply different strategies for different platform.

This is why you need to keep an open mind and always ready to adapt when the situation arises.

In short, always be aware of current needs and trends. Then, adapt them to your current marketing strategy.

5. See Big Picture

If you’re in it for a quick buck, know that you won’t last.

To really succeed in business, you’d need to ensure that your business model provides lifetime value to your customers.

That way, you’ll see a higher retention rate over time.

Have a goal in mind and ruthlessly pursue it.

Put in value in every part of your marketing strategy and people will soon notice your worth.

marketing tips by gary vaynerchuk

(click to enlarge infographic)

Are you actually adding value and improving people’s lives with your product?

Here at Shock Media Studio, we ensure that every content we put out benefits not only our clients but their target audience as well.

Sign up for a free consultation with us and we’ll discuss more on how you can shape your marketing strategy in a way that would add value to your customers.

Adding Value From Lead Generation to Conversion to Retention

Many businesses are still reluctant to give value first without expecting immediate returns, or as Gary Vee would put it — Jab, Jab, Jab, Right Hook.

Won’t giving free stuff mean that sales would not increase and ROI would be stagnant?

Perhaps you’re not seeing the big picture.

And you’re not to blame.

Most marketing gurus would say to follow the funnel and you’ll be raining in sales.

You’d learn about Creating Awareness at the Top of the Funnel (TOFU), Nurturing the Relationship at the Middle of the Funnel (MOFU) and Conversion at the Bottom of the Funnel (BOFU).

You’d also probably know about what to do at each of the stages of the funnel:

TOFU

  • Send value-packed weekly newsletter
  • Offer lead magnets like free tools and resources
  • Run email courses & challenges
  • Hold live webinars

MOFU

  • Use self-segmentation emails based on preference and interest
  • Send case studies and customer stories
  • Continue providing free resources

BOFU

  • Retarget or remind customers with emails and ads
  • Create time and urgency based offers
  • Get the free trial users onboard

All these TOFU, MOFU and BOFU tactics are great and most definitely helpful. We at Shock Media Studio apply them in our marketing strategy for various clients.

However, too much focus has been put on acquisition rather than retention.

Marketers tend to use this funnel as a one-way ticket when in fact, this strategy does play a role in retaining customers.

This is what the typical Marketing Funnel looks like:

As you can see it goes one way from top to bottom. Sometimes you may see an arrow from the bottom of the funnel back to the top to represent the retention loop.

Most marketers, however, would just ignore it.

And that’s where things can go wrong.

Retaining existing customers have become more important and powerful as compared to only getting new sales. If you keep giving your customers cause to continue needing your product or service, you’d gain their trust and loyalty which would mean them recommending to other people.

This would mean you getting indirect sales without much or any effort from you.

Who wouldn’t like that?

HOLISTIC MARKETING APPROACH

A better view of a marketing strategy is to think of it as a cycle.

This would account for the retention of customers as well as a constant increase in ROI as you utilise each part of the cycle and not leave off at the conversion stage.

1. Start with getting leads

This is where your ads, website, chatbot, landing page and any other offline marketing strategy come into play. You may test with both hard sell and soft sell methods to see how the engagement is like.

The general rule is that you need to start with the audience in mind.

What are their problems? How can your product or service solve their problems?

Meet your audience where they are and connect with them by providing value into their lives. Let them know that you are able to help them.

When they feel that you might be able to help them and want to know more, they would click the link and fill up the form and hey, you’ve just got their email address!

2. Build Trust with An Email Sequence

If you think you’re going to get sales just like that *snap fingers*, then you would be let down just like that *snap fingers*.

In marketing, Patience must be your best friend.

Once you have potential customers on the list, you’d need to send out a series of emails to build interest. This is where you can provide free tools such as ebooks, video series or webinars that may be part of your offerings. These are what marketers call Lead Magnets.

The purpose of sending them informative and somewhat personal emails is to help them trust you. They would want to try out what you have to offer before they decide to invest in your product or service.

Just like in any relationship, trust needs to be built over time before proceeding to the next big step. This is no different.

3. Conversion Is Great, Retention Is Better

So your potential customer finally clicked on the link to the sales page and has become your customer.

Congrats!

What then?

You continue sending them emails.

No, not about another product or to boast how great your business is.

Remember, you still need to add value to their lives even though they already have your product or service.

You need to keep your customers engaged to make them keep needing it.

This would mean sending emails about how to maintain the product, or if it’s a measurable service, how customers have gained from it. Soon, you can even upsell your service.

The opportunities are endless!

And so the cycle repeats itself.

By this stage, it’s likely that your customer would willingly recommend your product or service to their social circle. If you want to, you can also create a referral campaign just for your existing customers.

They get value, you get new customers, everyone’s a winner!

Maximize Your Marketing Strategy

Have you got the big picture in your head already?

Awesome!

Now you know what you need to do to not just increase sales but to build trust and retain customers.

Remember, it’s all about adding value.

Free resources don’t mean you lose time and effort; it means you gain your customer’s trust and loyalty in the long run.

We understand that it’s such a huge responsibility and that there are many things you need to do.

That’s why we’re here to help!

We’ll look at your business in a holistic view and find ways to optimize your marketing strategy.

Sounds good?

Schedule a free consultation with us now:

Why Your Business Needs Video Marketing

For months, you’ve been consistently posting content on your social media.

Your photos are worthy of a feature in NatGeo and the captions sound like they deserve a Man Booker Prize.

You’ve got quite a good following and interaction going on. And most importantly, your sales grew like wildflowers.

But lately, your post performance is dropping and so is the conversion rate.

Perhaps the posts needed a new spin, so you tried new tactics, painstakingly developing more insta-worthy photos and posting twice a day.

Every. Single. Day.

Nothing works.

Not even an appetising flatlay or fashionable #ootd can bring the numbers up.

But you know what can?

Videos.

“The single most important strategy in content marketing today is video.” Gary Vaynerchuck.

Video boosts conversion and sales

There’s just something about videos that stop you in your tracks, grabbing your full attention. Within that first 3 seconds, you’d already know if it’s going to be good or not.

And if it’s good, you’d follow through until the end and immediately respond to whatever CTA they’ve got to offer.

If this is what you feel, nine times out of ten, it’s what your followers feel too.

The thing is, when you scroll through social media, it’s now diluted with insta-worthy photos which practically everyone can create.

But guess what?

Not everyone can create good quality videos.

Not everyone puts in the effort to produce videos that convert.

But you can.

Did you know that video is projected to represent 80% of all web traffic by 2019?

Video is the next big thing and it can help you with your online business.

When you create videos, you would have a deeper connection with your followers. Videos also help them make the final decision to buy your product.

This is true especially when you embed a video on your landing page, as it increases conversions by 80% regardless of your industry. And if you include a video in your email, it increases both the open rates by 5.6% and the click-through rates by 96%.

Videos that explain your products or services can grab consumers attention and have a higher chance to convert them compared to other methods.

Google loves videos

Another good news for you: if you put up a video on your website (or even YouTube as Google now owns it), it is 53x more likely to show up on page 1 of Google.

This is because having videos would potentially mean that visitors would spend a long time on your site. This tells the search engine that your site has good content.

But remember to write interesting titles and descriptions to attract viewers. Add a link back to your website, products and services to give potential customers the way to take the next step.

Video is versatile, quick & easy

With video, you can explain everything.

You can put your message across in various ways for a different set of purpose. The video below shows how versatile videos are in conveying different types of information.

Out of all the types of videos, 98% of consumers watch explainer videos to learn more about a product. This gives consumers the confidence to decide what to do next. As the purchasing power is in their hands, it’s important that marketers take the time to plan the structure and content of a video.

The most important thing is to always make the video as interesting as possible that even the laziest of buyers feel compelled to take action!

Video builds trust and confidence

At the core of it, digital marketing is all about building consumers trust for your brand and product.

Videos supplement this relationship but with even more impact.

Providing consumers with information gives them the confidence to make the decision to invest in your product or service. Because videos give that personal touch, such trust and confidence can be gained almost immediately.

Video is King

In this mobile age where everything is at our fingertips, videos dominate every screen. It’s easily accessible and consumers increasingly prefer videos over any other forms of media.

With that, more and more marketers are taking advantage of the growing interest in videos.

Marketers know that video helps to tell more compelling stories, connect with consumers better and increase sales.

No wonder businesses who have done video marketing consider this a good return on investment. It pays off in the end!

So there’s really nothing to lose.

How to Get Started?

So now you know WHY video is so important to grow your business. What’s next?

You create.

Let us help break it down for you:

  1. Develop concept. Write down the main message and several points to talk about in your video.
  2. Start recording. You don’t have to use a fancy camera. Your smartphone is good enough for a start!
  3. Edit. You can use a free editing software like iMovie to edit the clips and add some background music.
  4. Publish & Share! Let people know about your video and engage with them.

Creating a video has never been this easy! All you need to do is take the first step to get your video published and just repeat the process.

You may soon realise, however, that the resources you currently have could not satisfy the quality that you envision your video to achieve.

Or perhaps you just don’t have the time for it considering the tons of other things that you need to do!

We get it, and that’s what we’re here for.

At Shock Media Studio, we offer top-notch video marketing service that would not only inform about your product in the most fascinating way but also increase conversion rate!

Regardless of the style of your video, we’ll make sure that it’s impactful.

You don’t have to do it alone anymore.

Just fill in your details below and we’ll get in touch with you for a free consultation to boost your business through video marketing!

What Type of Content Do Consumers Want?

You know that content is key.

You know that measuring the performance of your post (i.e. engagement, impressions, audience growth and video views) is much more important than focusing on conversion or sales.

But why aren’t your posts getting the engagement you want?

Where are your 100k followers?

Why aren’t your videos going viral?

Here’s the shocking truth.

Most of the time, what you as a marketer post on social media does not reflect what consumers actually want!

The infographic above shows the comparison between what consumers want versus what marketers actually post.

Based on this, it seems that social marketers are not posting content that consumers would actually like to see.

Let’s look closely at the top 3 things that consumers want:

1. Discounts or Sales

Consumers love to get the best deals or special promotions from a brand. But we know that you can’t build strategies solely around deals and promotions even though they lead to conversions. It’s also not a sustainable way to build relationships with your audience. However, it’s still an important factor to consider when marketing your brand.

2. New products or services

This is another conflict between consumer preference and what brands can give. Consumers are always looking for new products, but the rate at which a brand produce new products is not high enough to keep consumers interested. That is why point #3 can make it up to this.

3. Educational posts

This is the sole overlap between marketing priorities and consumer preferences. This is the sweet spot you should aim for when planning your content if you aren’t already. Educational content would include information about who you are, what you do and what you’re an expert in. By giving information, you’re empowering consumers to consider your products or services.

Once you know what type of posts consumers want to see from you, it’s time to decide how to execute the content. To do this, we’d have to look at what type of content style consumers like.

We now know that consumers like informational or educational posts. So it’s no surprise that they prefer posts that point them to more information. However, you must remember that the information must be relevant to your industry. Otherwise, your target audience won’t be interested enough to click the link.

You should also prioritize graphics and images as main elements of your content.

If you haven’t noticed, most social media such as Facebook and Instagram are visual platforms. Thus, having talented photographers and graphic designers is key to establishing your brand on social media.

Want more engagement?

Video is the way to go! There’s no doubt that video content has increased in popularity. If your video post is interesting enough, it will receive a high engagement rate. So, hire a video producer and hop on the bandwagon!

Just remember: consumers like information and they want to see interesting or engaging content.

Like any relationship, it’s a two-way conversation. If you’re not allowing your consumers to participate, it’s unlikely that your relationship with them will go far.

“But how do I execute these types of content?”

If you’re ready to take your brand to the next level, we can help guide you through the process.

Sign up for our free consultation and we’ll level up your social media game!

Social Marketers: Time to Redefine ROI

Do you constantly check how many people have clicked on your FB ads?

Do you then compare the numbers with those who went ahead to buy your product?

STOP!

This obsession is not worth your time.

Different Game, Different Rules

Focusing on sales alone might work for an offline business but social media marketing is a whole different ball game!

Did you know that the #1 struggle for social marketers is to define the return on investment or ROI? They simply don’t know which measure to use as a base to monitor the success of their brand!

ROI in marketing is commonly focused on the direct attribution to sales i.e. how an FB campaign is driving people to the checkout page.

However, this doesn’t reflect what social marketers are usually aiming for. The infographic below shows social marketers goals ranked from top to bottom based on a recent survey.

The #1 goal for social marketers is to increase brand awareness, NOT to generate sales (that’s the fourth priority). This is followed by increasing community engagement and web traffic.

The common thread that the top 3 goals have is that they involve active interaction with the consumers. The more people who know your brand, the higher the chance your product or service will be purchased. Makes sense, right?

Therefore, looking only at the number of people who buy your product or service–the typical base for ROI–is not an effective way to measure brand awareness. It just doesn’t work that way in the realm of social media because there’s a lot more going on before consumers decide to buy your product.

Content That Converts

In reality, social’s true value isn’t in direct attribution, it’s in the awareness and consideration stages of the funnel. This is where the right kind of content is key to attracting your target audience.

Be it regular posts or FB ads, most marketers put every effort into content creation–rightly so. However, instead of monitoring the performances of those posts or ads, they measure the sales generated at the end instead.

And that’s a mistake.

Do you now see the contradiction?

You’ve put so much effort on the first stage of the funnel but you don’t measure the performance at that stage.

Wouldn’t it be more reasonable if the performance of your content or ad acts as a measure of ROI? Measuring sales has its significance, yes, but it shouldn’t be the primary measure of ROI.

By looking at how your posts are doing in terms of engagement with your audience, you can then know how effective those posts are in converting your audience into consumers, which would then reflect on the sales of your product.

If there’s little engagement on your post, it’s most likely that you won’t get a lot of sales from it. You’d know then that you need to create content that converts.

So instead of measuring your brand’s success through the generation of sales, perhaps you should consider measuring the performance of your content. Regardless of how well (or not) the sales are, if you’re not connecting your consumers to your brand, then sales can’t be guaranteed in the long run.

By focusing on content performance, you can gauge what kind of content actually works for your target market.

So don’t worry about sales–just focus on how well your content is doing in leading your audience to the checkout page!

 

INCREASED CONSIDERATION + EXPANDED AWARENESS = HIGH ROI

 

“But how do I measure my brand’s social performance?”

Lucky for you, we offer free consultation where we’ll guide you towards redefining your brand’s ROI!

Fill in the form below and we’ll get in touch with you soon!

Coffee Chat with our Customers: How to Write Like a Wizard and Magically Deliver Conversions

During one of our Coffee Chat brainstorming sessions with our customers about their business, the subject about content marketing was raised. The question was if content marketing still works, and is blogging still worth it?

Like it or not, content marketing is part of your digital marketing strategy. If you craft your content well and engage with the audience, content marketing is still able to deliver those conversion numbers that you want.

However, readers now are more savvy and very time-pressed.They want to get as much useful information as possible in the least amount of time, so they will select very carefully what they choose to read.

(And no, click-bait no longer works as most people have wisen up to it, and even Facebook has put in algorithms and mechanisms to filter out click-bait links. So it is best to deliver value as promised.)

Here are some hacks on content marketing to trigger a response from your audience, from getting clicks, all the way to delivering conversions in the form of sales or leads.

 

1) Unique Marketing Angle

Write on a topic or angle that surprises or shocks your audience into giving you a response. What is it that makes your product or service the absolute best in the world?

 

2) Heart-stopping, Eye-popping Headline

Your headline will determine your clicks, and the way you craft your content and deliver value will determine your conversions. So do ensure that you have an effective headline that will stop users in their tracks (scroll) and click the link to read your article.

 

3) Witty Humour

Writing with a witty sense of humour will enable your audience to relate with you, and even like you, and allow you to engage with them long enough to bring your point across. Make the reading enjoyable with a witty brand personality.

 

4) Write with a Sense of Urgency

Tell the story with a sense of urgency, build the suspense, and make the readers cling on to every sentence, looking forward to the conclusion or climax of the story.

 

5) Power Phrases

Use power phrases to elicit a response from your audience, and take action by making a purchase, a phone call, or signing up for more information.

 

6) Irresistible Offer

Give your audience a reason to take immediate action. Give them an irresistible offer. Better still, give them an irresistible, time-limited offer. And reward their actions generously.

7) Test the Post on Social Media

As the saying goes, the proof is in the pudding. You need to test it out to see what works, and what doesn’t. Post the link on social media like Facebook and boost the post for maximum reach, and see the responses of your targeted audience to your post. Tweak and repeat successes.

 

 

And if you need help on any aspect of your digital marketing, we are just a phone call away. Call us at +603-58827008 or leave us a message below to schedule an appointment with our Digital Consultant, and let’s brainstorm your digital strategy for the new year. Coffee is on us! 🙂

Brewing Coffee and Strategies

brewing coffee&strategies
So What Does Coffee Have to Do with Strategy?

You may be wondering what coffee has to do with strategy. Plenty, when it comes to meeting with our consultants from Shock Media Studio. 😉  As part of our efforts to infuse awesomeness into the digital universe, we regularly meet up with business owners for a chat over coffee to understand their needs, and draw up kickass online marketing plans that drive tons of traffic and generate sales and leads.

 

Identifying Your Target Market

Sipping coffee, let’s discuss your target audience. One of the main issues that we often come across is that many business owners do not identify and target the most lucrative segment of the market.

 

“I Want to Target the Whole World!”

This is a common proclamation that we get when talking to business owners. Unfortunately, when you try to target the whole world, you end up with very minimal results. It’s like trying to shoot multiple targets with just one arrow. You’ll just end up with nothing, besides a lot of running about. It’s better to choose the most promising target, aim well, and hit the bull’s eye.

 

What’s the difference between Page Views and Conversions?

First, let’s define that are Page Views, and what are Conversions. Page views refer to the number of times your site is being viewed by visitors landing on your page. Conversions refer to the desired actions taken by the visitors on your site, such as purchasing something (sales) or filling up a form on the page (leads), or contacting you for more information.

An important point to note is that page views do not necessarily translate into conversions. If you are targeting the wrong audience, which means, that you are offering your products and services to the wrong people, you will not see much result. Learn how these terms affect your business.

By targeting the right audience, and by putting your products and services in front of the people who need them and are, in fact, searching for such products and services, you will drastically increase your conversions.

 

Identify Your Target Market and Sell More!

If you want to increase your conversions, you have to figure out who is your target audience, what do they want, what do they need, and what is their problem. If you can solve their problem, and make their pain go away, you would have hit the jackpot! Conversions happen when the right offer meets the right audience, so make sure that your product, offer, and website is relevant to your visitors.

 

Test, Test, and Test!

Okay, so far, what we have is your assumptions as to having the right target market. One of the fastest way to generate traffic and test out your theory is to run a Pay-Per-Click Campaign on Google Adwords. This will bring in instant traffic with your targeted audience, and enable you to see if you are targeting the right audience for conversions.

 

Tweak your Promotional Offers

If you are not getting the response that you envision, tweak your promotional offers, marketing campaign, the content on your website, and/or even targeting a different audience instead!

 

“Hey, This is Exactly What I’m Looking For!”

When your visitors land on your page and it is like a Eureka moment for them, congratulations, you’ve hit the nail on the head!

From there, it is simply a matter of scaling up and intensifying your marketing campaigns to bring home the bacon by the truck loads.

 

Let’s Chat Over Coffee

So basically, that’s what we do over coffee. And if you’re not a coffee person, no problem, we can do tea or even sky juice too for that matter. Make an appointment with us by calling +603 5882 7008 and let’s talk strategies! 😉

Leave us a Message!

That’s right, you have taken the 1st step in getting ahead of your competition by leaving us a message here. One of our team members will have a coffee chat with you and walk through the options so that you get the right step in moving forward to win!