What’s In Store for You in the Digital Marketing Space in 2017?

Discover the hottest trends and the top marketing channels for your business.

Now that 2017 is upon us, let us take a look at our Shock forecast of what’s in store for you in the new year.

1) Thriving Ecommerce

It goes without saying that the trillion dollar per annum ecommerce sales will exponentially rise even further this year, leaving retail sales far behind in the forecasted sluggish economy in the midst of the ailing Ringgit, rising oil prices and rising unemployment.

To survive the coming turbulent times, you must have your ecommerce store up and ready for your business. And if you don’t know where to start, we are here to help, and to get it up in an instant. (Well, not really an instant few seconds, it’s more like a couple of weeks work, but you know, we have the geekiest geeks in our team who will work on your website round the clock like the shoemaker’s elves, designing and optimising the site for conversions.)

Not all websites are created equal. We know that those people in power have their own cronies… well, it works the same way with the search engines too. Certain platforms perform much better on SEO with much better search rankings, and certain styles are a surefire way to bring in the customers. And make sure that your website is mobile-ready, else you will lose out in the mobile revolution.

Our results speak for themselves. With a complete revamp of our clients’ websites, they noticed a marked difference within just 2 weeks, with some of them, having over 200% increase in business! Read our tips on the must-haves of a successful ecommerce website.

2) Rising Mobile Shopping

People the world over, especially Malaysians, love their mobile phones aka smartphones. Smartphones have literally replaced so many things in our lives, ranging from alarm clocks, to cameras, planner diaries, and even your trusty Buku 555 (that little notebook which you used to keep in your pocket to keep track of who owes you what). And very sneakily, its influence has even subtly increasingly replaced our need for the desktop computer or even laptop, especially in the case of those high end smartphones with bigger screens which allows you to work right from your smartphone. You can easily edit photos from your smartphone, even if you never knew how to use Photoshop on your computer. (Ahah! So now your little absolutely stunning selfie secret is out!) You can send and reply emails, and even work with Word, Excel and Powerpoint, all from your phone. And nowadays, you can even pay for purchases using your phone!

Let’s face it, we can’t live without our smartphones anymore. It is no longer just a device just to make and receive calls. Smartphones allow you to communicate with anyone on apps and social media and you can browse the internet and check for information right at your finger tips.

As such, consumer purchase behaviour has changed too. As information is now so readily available in the palm of our hands, people tend to check for information and prices of items on their phones before the purchase is made. Even when they are shopping in the retail store, and they come across something they really like, they will just whip out their phone, google out the item, compare prices, and if there is a cheaper offer of the same item online, they will buy it online right there and then, from their smartphones. Retail stores are just losing out to mobile shopping in this manner.

And guess what? There are 2.7 million smartphone users in Malaysia, and almost 90% of them will check for information and compare prices using their smartphones before they make a purchase. Google analytics show that there are now more searches using mobile devices compared to searches done using computers. So be prepared for the mobile revolution to really shake things up in this year, otherwise, be prepared to lose out to mobile shopping.

On the bright side, their smartphones are also their kryptonite. You can now target smartphone users with increasing accuracy and reach your target consumers with your flash sales messages, and get in the sales that you want.

Never before in history has advertising been able to be this accurate. Contact us at +603-58827008 if you need our help on Mobile Advertising (don’t paiseh, coz we specialise in this), and let’s see your business take on a life of its own and reach the figures you never thought possible in this kinda economy.

3) Dominating Social Media

Despite some cynics, social media is not just a hype, and it is not going away anytime soon, especially Facebook. In fact, that innovative giant social platform is only going to grow bigger and bigger with the young ones coming on board.

In fact, social media has become so much part of our lives that even the newspapers are beginning to report on the videos, happenings and comments that have gone viral on social media! And so large is the extent and influence of social media that the security forces have started taking it very seriously.

You would most probably already have a Facebook account, and many home-based businesses have already started taking their businesses onto social media, albeit a little haphazardly.

Nevertheless, if you are serious about portraying the right brand image and growing your brand, you need to have professional management of your Facebook page (assuming that you already have one, and if you don’t, we can help. :)). After all, they do say that an impression is made in the first 3 seconds. Your Facebook page is a representation of the image of your brand, company and products to the world. So do take it seriously and get professional help. A sloppy Facebook page will portray an untrustworthy image, while a professionally done and managed Facebook page, will give the impression to consumers that your products and services are of excellent quality. Professionalism builds trust and credibility. And that is very important for all businesses.

We have a proprietary Shock Persona which will bring out the uniqueness of your brand and turn it into a catchy personality which will be able to relate to your audience. The more you humanize your brand, the more fans and raving customers you will have. And that’s how you build brand loyalty.

Once you have a kickass Facebook page setup, use Facebook ads to target your audience. Regardless of what negative stories you hear from failed unprofessional attempts, Facebook ads have been an amazing arsenal to target audience you want, and likes from followers who already are interested in your products or services. In fact, it works with such laser focus, that if you are a physical store, you can even target just the neighbourhood surrounding your shop!

We Wish You A Shockingly Awesome New Year!

Despite the doom and gloom news that we hear every day, these are our 3 predictions for the new year, as well as some tips on how to tap into massive sales for your business.

If you are not prepared for any of it, fret not, just contact us at +603-58827008 or leave us a message below, and our Digital Consultant will chat with you about your business and its future over coffee. And let’s make this your most awesome year yet!

Case Study: How to Increase Leads by 300% and Hit 6-Figure Sales in the 1st Month

Anyone can create a website, but it takes a team who knows the ins and outs of digital marketing to create a website that instantly delivers phenomenal results again and again.

Leads soared over 200% in just a week after our Shock Team revamped the website for our client, Dr. Ko Skin Specialist, and within a month, it resulted in a total of over 300% increase of leads and sales for their e-commerce website as well!

Here are a few time tested strategies on how you can do just that.

1) Stunning graphics that portray the persona of your brand

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First impression is very important. Your website must be able to captivate the visitors the moment they land on your website. Take their breath away with beautiful graphics and compelling copywriting that motivates them to want to get to know you more and connect with your brand. Using our proprietary Shock Persona methodology, we are able to bring out your unique brand personality that appeals to your audience and inspires action.

2) Seamless browsing and excellent user experience

Gone are the days of boring, static click type of websites. The audience now demands to be impressed. Impressive websites reflect upon your brand, and carry perceived credibility and trustworthiness. Plan your website from start to end, and ensure that your user will have seamless browsing and a pleasant and memorable user experience on your website. And remember, if you need help, our Shock Digital Specialist is just a phone call away. Call +603 5882 7008 to schedule your appointment.

3) Accessible across all devices

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People own multiple devices in today’s world. Ensure that your website is accessible on all devices, from laptops, computers, mobile phones and tablets. Make sure that the layout, fonts, and graphics looks great on all devices.

4) Add a Chat button

Little things make a big difference. Just by adding a little Chat button strategically on the website, you can double up the rate of your customer responses!

5) Develop an App for your Brand

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Create Customer Loyalty to your Brand by developing an app that allows your customers to connect to your business easily with just one tap. We developed an app for our client to make things convenient for their customers, and they are now receiving daily appointments through the app. Contact our Shock Team if you would like an app developed for your business too!

Our founder and CEO of Shock Media Studio has over 10 years of online marketing experience, having personally launched and marketed millions worth of products online. Harnessing on his track record and proven digital marketing skills, our client had an ROI of 300% for their e-commerce website, generating RM120,000 worth of sales within the first month of launch!

If you would like us to chart out a cutting-edge digital marketing plan for your business, call us up at +603 5882 7008 or leave us a message below to schedule an appointment with our Digital Strategist.

Nike Plans to Hit US$7 Billion Through Ecommerce

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Keeping it Simple and Personal

One of our favourite brands is Nike with its tagline “Just Do It”, which is one of our 7 core values at Shock Media Studio.

Here’s a brief case study on how Nike plans to increase its online sales to reach a lofty target of US$7 Billion.

According to Marketing Week, Nike has currently hit over US$1 Billion in annual sales, and is now planning to achieve US$7 billion by 2020 using digital marketing and ecommerce. Having invested in digital and mobile strategies over the last few years, Nike announced a 50% growth of its online sales in its recent second quarter sales results, hence it makes sense for them to go all out and put their money into a proven strategy that works. The growth in ecommerce sales has contributed to a 20% increase of profits for Nike.

Nike Quote

“Digital allows us to depen the relationships we already have with consumers by tailoring every interaction to their specific needs.” – Mike Parker, CEO, Nike

Going forward, their strategy is to focus on making the user experience simple and personal on their website Nike.com. Keeping the web contents relatable to consumers, leads to returning customers.

 

Seamless Commerce

Nike plans to drive customers to Nike Stores using mobile marketing. Even while the shoppers are in the Nike Stores, Nike encourages them to login virtually to their ecommerce platform using their mobile devices with incentives such as free returns and reward points. This brilliant strategy where people can shop online and in-store simultaneously, prevents people from leaving the Nike stores simply because they can’t find what they are looking for.

 

What are Your Business Plans for 2016?

The world’s most favourite sportswear maker has started its ecommerce transformation since 2012, and is on its way to exponential growth explosion of sales. What about you?

If you would like a similar experience for your business, leave us a message below and we’ll put together a comprehensive digital strategy for you.

So what are you waiting for? Call us now and end your 2016 with a big bang of sales explosion!

 

Source:

How Nike plans to turn ecommerce into a $7bn business

Brewing Coffee and Strategies

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So What Does Coffee Have to Do with Strategy?

You may be wondering what coffee has to do with strategy. Plenty, when it comes to meeting with our consultants from Shock Media Studio. 😉  As part of our efforts to infuse awesomeness into the digital universe, we regularly meet up with business owners for a chat over coffee to understand their needs, and draw up kickass online marketing plans that drive tons of traffic and generate sales and leads.

 

Identifying Your Target Market

Sipping coffee, let’s discuss your target audience. One of the main issues that we often come across is that many business owners do not identify and target the most lucrative segment of the market.

 

“I Want to Target the Whole World!”

This is a common proclamation that we get when talking to business owners. Unfortunately, when you try to target the whole world, you end up with very minimal results. It’s like trying to shoot multiple targets with just one arrow. You’ll just end up with nothing, besides a lot of running about. It’s better to choose the most promising target, aim well, and hit the bull’s eye.

 

What’s the difference between Page Views and Conversions?

First, let’s define that are Page Views, and what are Conversions. Page views refer to the number of times your site is being viewed by visitors landing on your page. Conversions refer to the desired actions taken by the visitors on your site, such as purchasing something (sales) or filling up a form on the page (leads), or contacting you for more information.

An important point to note is that page views do not necessarily translate into conversions. If you are targeting the wrong audience, which means, that you are offering your products and services to the wrong people, you will not see much result. Learn how these terms affect your business.

By targeting the right audience, and by putting your products and services in front of the people who need them and are, in fact, searching for such products and services, you will drastically increase your conversions.

 

Identify Your Target Market and Sell More!

If you want to increase your conversions, you have to figure out who is your target audience, what do they want, what do they need, and what is their problem. If you can solve their problem, and make their pain go away, you would have hit the jackpot! Conversions happen when the right offer meets the right audience, so make sure that your product, offer, and website is relevant to your visitors.

 

Test, Test, and Test!

Okay, so far, what we have is your assumptions as to having the right target market. One of the fastest way to generate traffic and test out your theory is to run a Pay-Per-Click Campaign on Google Adwords. This will bring in instant traffic with your targeted audience, and enable you to see if you are targeting the right audience for conversions.

 

Tweak your Promotional Offers

If you are not getting the response that you envision, tweak your promotional offers, marketing campaign, the content on your website, and/or even targeting a different audience instead!

 

“Hey, This is Exactly What I’m Looking For!”

When your visitors land on your page and it is like a Eureka moment for them, congratulations, you’ve hit the nail on the head!

From there, it is simply a matter of scaling up and intensifying your marketing campaigns to bring home the bacon by the truck loads.

 

Let’s Chat Over Coffee

So basically, that’s what we do over coffee. And if you’re not a coffee person, no problem, we can do tea or even sky juice too for that matter. Make an appointment with us by calling +603 5882 7008 and let’s talk strategies! 😉

Leave us a Message!

That’s right, you have taken the 1st step in getting ahead of your competition by leaving us a message here. One of our team members will have a coffee chat with you and walk through the options so that you get the right step in moving forward to win!