You’re sat there wondering, “Why isn’t anything working?”
“Why am I not hitting my ROI?”
“Why isn’t my email list growing?”
“Maybe I’m missing something…”
Maybe you’re right.
The harsh truth is that many business owners out there only think about themselves or their company.
They work so hard to create the most attractive ads, the most responsive websites and the most brilliant product.
Of course, there’s nothing wrong with doing the best for their business; it’s their baby after all.
But they forgot one important element to feed their baby: CUSTOMERS.
You may have the greatest product, but without building a relationship with your customers — the heart and soul of your business — your product is just a thing.
This is what entrepreneur Gary Vaynerchuk always talks about on his social media, speeches and books. It’s not the idea of ‘the customer is always right’ or ‘customers come first’, rather it’s the effort of adding value to your customer.
Here are 5 top tips for marketers and entrepreneurs who wish to take their business to a more personal level.
1. GIVE, GIVE, GIVE
Before you sell anything, you have to give.
Free tasters, free offers, free knowledge… you name it!
Like movie teasers, these free offerings create anticipation towards your core product.
They show your potential customers what they could expect when they purchase your product.
You may tap into their problems, worries or difficulties and offer simple solutions (for free) that are actually a supplement to your main product.
Once they realise that your simple solution is effective, they would want more.
So put out as much free content as possible to not only build your audience but also allowing you to subsequently have the audacity to ask them to buy when it’s time for your sales pitch.
2. Connect with Customers
When you give, you’re inadvertently building a relationship with your customer.
This includes giving your time and attention to them.
You need to establish that 1-to-1 relationship so that they feel valued or that they matter.
They want to know that you truly care about them.
This is why replying to messages on social media and emails are so important. It may seem like an insignificant process but to the eyes of a customer, it may mean a lot.
And once in a while, make the effort to ask for feedback. Again, this would show that you care about their opinion and want to listen to them. Then, make improvements according to the feedback. Your customers would see that their suggestions were truly valued.
3. Be Relevant
It’s okay to play by the book, but sometimes you need to get your nose out of it and meet your customer eye to eye.
Know your customer well and cater your content to them. Tell stories that they can relate to and information that they can learn from.
And it’s okay if the creative work you put out is not always sales driven or has no mention of your product.
Most of the time, it’s the content that surrounds your product that may be more impactful. So you have to find ways to use it and somehow relate it to your product.
4. Be Adaptive
With so many different platforms out there, there are so many opportunities to market your product or service.
It’s tempting to get on every social media platform so that you may reach a wider audience. While this is in a way strategic, for some businesses, this may not be productive at all.
Not all your target customers spend time on every social media there is.
So you need to identify where they spend their time most.
This is so that you can shape your content or how you market your product in a way that suits the platform.
You can’t just standardise everything; it doesn’t always work well.
And if most of them are not on social media, bring your business offline.
Know which platforms your target audience is spending their time on and apply different strategies for different platform.
This is why you need to keep an open mind and always ready to adapt when the situation arises.
In short, always be aware of current needs and trends. Then, adapt them to your current marketing strategy.
5. See Big Picture
If you’re in it for a quick buck, know that you won’t last.
To really succeed in business, you’d need to ensure that your business model provides lifetime value to your customers.
That way, you’ll see a higher retention rate over time.
Have a goal in mind and ruthlessly pursue it.
Put in value in every part of your marketing strategy and people will soon notice your worth.
Are you actually adding value and improving people’s lives with your product?
Here at Shock Media Studio, we ensure that every content we put out benefits not only our clients but their target audience as well.
Sign up for a free consultation with us and we’ll discuss more on how you can shape your marketing strategy in a way that would add value to your customers.