5 Marketing Tips You Can Learn From Gary Vaynerchuk

You’re sat there wondering, “Why isn’t anything working?”

“Why am I not hitting my ROI?”

“Why isn’t my email list growing?”

“Maybe I’m missing something…”

Maybe you’re right.

The harsh truth is that many business owners out there only think about themselves or their company.

They work so hard to create the most attractive ads, the most responsive websites and the most brilliant product.

Of course, there’s nothing wrong with doing the best for their business; it’s their baby after all.

But they forgot one important element to feed their baby: CUSTOMERS.

You may have the greatest product, but without building a relationship with your customers — the heart and soul of your business — your product is just a thing.

This is what entrepreneur Gary Vaynerchuk always talks about on his social media, speeches and books. It’s not the idea of ‘the customer is always right’ or ‘customers come first’, rather it’s the effort of adding value to your customer.

Here are 5 top tips for marketers and entrepreneurs who wish to take their business to a more personal level.

1. GIVE, GIVE, GIVE

Before you sell anything, you have to give.

Free tasters, free offers, free knowledge… you name it!

Like movie teasers, these free offerings create anticipation towards your core product.

They show your potential customers what they could expect when they purchase your product.

You may tap into their problems, worries or difficulties and offer simple solutions (for free) that are actually a supplement to your main product.

Once they realise that your simple solution is effective, they would want more.

So put out as much free content as possible to not only build your audience but also allowing you to subsequently have the audacity to ask them to buy when it’s time for your sales pitch.

2. Connect with Customers

When you give, you’re inadvertently building a relationship with your customer.

This includes giving your time and attention to them.

You need to establish that 1-to-1 relationship so that they feel valued or that they matter.

They want to know that you truly care about them.

This is why replying to messages on social media and emails are so important. It may seem like an insignificant process but to the eyes of a customer, it may mean a lot.

And once in a while, make the effort to ask for feedback. Again, this would show that you care about their opinion and want to listen to them. Then, make improvements according to the feedback. Your customers would see that their suggestions were truly valued.

3. Be Relevant

It’s okay to play by the book, but sometimes you need to get your nose out of it and meet your customer eye to eye.

Know your customer well and cater your content to them. Tell stories that they can relate to and information that they can learn from.

And it’s okay if the creative work you put out is not always sales driven or has no mention of your product.

Most of the time, it’s the content that surrounds your product that may be more impactful. So you have to find ways to use it and somehow relate it to your product.

4. Be Adaptive

With so many different platforms out there, there are so many opportunities to market your product or service.

It’s tempting to get on every social media platform so that you may reach a wider audience. While this is in a way strategic, for some businesses, this may not be productive at all.

Not all your target customers spend time on every social media there is.

So you need to identify where they spend their time most.

This is so that you can shape your content or how you market your product in a way that suits the platform.

You can’t just standardise everything; it doesn’t always work well.

And if most of them are not on social media, bring your business offline.

Know which platforms your target audience is spending their time on and apply different strategies for different platform.

This is why you need to keep an open mind and always ready to adapt when the situation arises.

In short, always be aware of current needs and trends. Then, adapt them to your current marketing strategy.

5. See Big Picture

If you’re in it for a quick buck, know that you won’t last.

To really succeed in business, you’d need to ensure that your business model provides lifetime value to your customers.

That way, you’ll see a higher retention rate over time.

Have a goal in mind and ruthlessly pursue it.

Put in value in every part of your marketing strategy and people will soon notice your worth.

marketing tips by gary vaynerchuk

(click to enlarge infographic)

Are you actually adding value and improving people’s lives with your product?

Here at Shock Media Studio, we ensure that every content we put out benefits not only our clients but their target audience as well.

Sign up for a free consultation with us and we’ll discuss more on how you can shape your marketing strategy in a way that would add value to your customers.

[INFOGRAPHIC] How to Grow Your Email Subscriber List

Your goal is simple: you want more people to know about your amazing product or service.

You’ve got a good following on social media but you want to up your game and build your own list.

Maybe you’ve got your preliminary list but it’s not enough. You want more.

You want to add value to your target customers and show them through your carefully crafted emails on how you can help improve their lives.

Well, you’re on the right track.

First things first, you need to remember a few important things:

  1. Don’t buy list. Please don’t. You’ll just get angry complaints and the system will detect you as spam, or worse, you’ll get blacklisted (gasp!). It’s always more effective to build your email list and we’ll let you know how in a minute.
  2. Place signup forms strategically. Think of places where your potential customers may be lurking. Articles, “about us” page, pop up boxes, blog’s comments, Facebook page and even the landing page for product or service registration.
  3. Give a solid reason. Don’t just put a naked signup form. Let them know what they’ll be getting in exchange for their email. It could be tips, news, special offers, promotions, etc.

Ready to grow your email list like wildflowers?

1. Create Killer Lead Magnets

Also known as FREE OFFERS.

Yes, you read that right. Before you ask for anything you need to give and add value to your prospects.

You need them to trust you. You need them to know you’re legit.

The purpose of creating lead magnets is to convert web visitors from any part of the world wide web to email leads.

How:

✔ Turn your top-performing article or series of articles into a pdf guide, report or e-book.

✔ Offer tools/resources in an e-book (yes, e-book is the trend).

✔ Create webinars because people like free educational seminars. However, it takes a lot of time and effort to prepare.

✔ Downloadable summary of a webinar is a life-saver for those who don’t have the time to watch online.

✔ Create a private how-to video on YouTube and embed it on a protected page on WordPress

✔ Offer exclusive discount or subscriber-only bonus (great for e-commerce stores).

✔ Offer free trial or free consultation (you get the drill now).

2. Dispel Doubts

It’s natural for anyone to feel skeptical about submitting their email address.

It would mean them receiving emails they may not want. They don’t want their email address to be misused or abused. And so this is where you come in to ensure that you will do no such thing.

How:

✔ State that you will keep their email address private and would not share it with any third party.

✔ Mean what you have stated. Don’t abuse their trust after this point.

✔ Ensure them that they’re allowed to unsubscribe at any time.

✔ Once you’re sending out emails, make sure to include the unsubscribe link clearly in the email and if they do unsubscribe (let’s hope not!) make sure that they’re actually removed from the list.

The key is to maintain trust at every point of contact, including once they have unsubscribed.

One other important thing to note when setting up the signup form is to make sure you link your privacy policy page and adhere to the requirements of GDPR, or the PDPA if your online base is in Malaysia.

The last thing you want is to get caught up with any legal issues so it’s worth knowing the legal requirements when it comes to collecting personal data i.e. people’s email addresses.

3. Ease Signup Process

Friction is what stops people from taking action.

The more effort required to do something, it’s more likely that the task will be delayed or won’t be completed.

Same goes with signing up for your offers.

As a marketer, you need to make sure that the signup process is effortless.

How:

✔ Ask for only the information you need. Don’t go asking for their birth certificate number. Name and email address will do.

✔ Limit to just 3 steps: complete form, press subscribe button, confirm subscription. Easy.

4. Think Outside The Box

Keep finding ways to grow your email list. This could be going to networking events or even talking to your next-door neighbour to introduce your brand and products.

Be creative and make something out of every opportunity that comes your way. You may never know what would come out of a conversation or a simple social media posting.

How:

✔ Collect email addresses at networking events.

✔ Promote email list and incentives on google AdWords and other pay-per-click advertising websites

✔ Post list teasers on social media and show the benefits of becoming a subscriber.

✔ Do cross-promotion with a related company to increase reach.

✔ Include signup link at order page and offer instant discounts.

✔ If you’re an offline business going online, don’t be afraid to ask existing customers to signup.

5. Schedule Email Campaigns

Once you’ve got a substantial list, it’s time to set up your email campaigns.

What you should avoid doing is to leave your subscribers hanging when they’re expecting something from you. It’s like ditching the first date which you asked for in the first place. How rude!

Plus, you would definitely want to strike while the iron’s hot.

How:

Use an automated email system.

Structure your emails effectively.

Build relationship with unique content.

infographic how to grow email subscriber list

Need a hand with curating an email campaign from A to Z?

Our marketing experts here at Shock Media Studio are more than happy to help!

Schedule a FREE CONSULTATION with us and prepare to see your subscriber list grow like wildflowers!

Adding Value From Lead Generation to Conversion to Retention

Many businesses are still reluctant to give value first without expecting immediate returns, or as Gary Vee would put it — Jab, Jab, Jab, Right Hook.

Won’t giving free stuff mean that sales would not increase and ROI would be stagnant?

Perhaps you’re not seeing the big picture.

And you’re not to blame.

Most marketing gurus would say to follow the funnel and you’ll be raining in sales.

You’d learn about Creating Awareness at the Top of the Funnel (TOFU), Nurturing the Relationship at the Middle of the Funnel (MOFU) and Conversion at the Bottom of the Funnel (BOFU).

You’d also probably know about what to do at each of the stages of the funnel:

TOFU

  • Send value-packed weekly newsletter
  • Offer lead magnets like free tools and resources
  • Run email courses & challenges
  • Hold live webinars

MOFU

  • Use self-segmentation emails based on preference and interest
  • Send case studies and customer stories
  • Continue providing free resources

BOFU

  • Retarget or remind customers with emails and ads
  • Create time and urgency based offers
  • Get the free trial users onboard

All these TOFU, MOFU and BOFU tactics are great and most definitely helpful. We at Shock Media Studio apply them in our marketing strategy for various clients.

However, too much focus has been put on acquisition rather than retention.

Marketers tend to use this funnel as a one-way ticket when in fact, this strategy does play a role in retaining customers.

This is what the typical Marketing Funnel looks like:

As you can see it goes one way from top to bottom. Sometimes you may see an arrow from the bottom of the funnel back to the top to represent the retention loop.

Most marketers, however, would just ignore it.

And that’s where things can go wrong.

Retaining existing customers have become more important and powerful as compared to only getting new sales. If you keep giving your customers cause to continue needing your product or service, you’d gain their trust and loyalty which would mean them recommending to other people.

This would mean you getting indirect sales without much or any effort from you.

Who wouldn’t like that?

HOLISTIC MARKETING APPROACH

A better view of a marketing strategy is to think of it as a cycle.

This would account for the retention of customers as well as a constant increase in ROI as you utilise each part of the cycle and not leave off at the conversion stage.

1. Start with getting leads

This is where your ads, website, chatbot, landing page and any other offline marketing strategy come into play. You may test with both hard sell and soft sell methods to see how the engagement is like.

The general rule is that you need to start with the audience in mind.

What are their problems? How can your product or service solve their problems?

Meet your audience where they are and connect with them by providing value into their lives. Let them know that you are able to help them.

When they feel that you might be able to help them and want to know more, they would click the link and fill up the form and hey, you’ve just got their email address!

2. Build Trust with An Email Sequence

If you think you’re going to get sales just like that *snap fingers*, then you would be let down just like that *snap fingers*.

In marketing, Patience must be your best friend.

Once you have potential customers on the list, you’d need to send out a series of emails to build interest. This is where you can provide free tools such as ebooks, video series or webinars that may be part of your offerings. These are what marketers call Lead Magnets.

The purpose of sending them informative and somewhat personal emails is to help them trust you. They would want to try out what you have to offer before they decide to invest in your product or service.

Just like in any relationship, trust needs to be built over time before proceeding to the next big step. This is no different.

3. Conversion Is Great, Retention Is Better

So your potential customer finally clicked on the link to the sales page and has become your customer.

Congrats!

What then?

You continue sending them emails.

No, not about another product or to boast how great your business is.

Remember, you still need to add value to their lives even though they already have your product or service.

You need to keep your customers engaged to make them keep needing it.

This would mean sending emails about how to maintain the product, or if it’s a measurable service, how customers have gained from it. Soon, you can even upsell your service.

The opportunities are endless!

And so the cycle repeats itself.

By this stage, it’s likely that your customer would willingly recommend your product or service to their social circle. If you want to, you can also create a referral campaign just for your existing customers.

They get value, you get new customers, everyone’s a winner!

Maximize Your Marketing Strategy

Have you got the big picture in your head already?

Awesome!

Now you know what you need to do to not just increase sales but to build trust and retain customers.

Remember, it’s all about adding value.

Free resources don’t mean you lose time and effort; it means you gain your customer’s trust and loyalty in the long run.

We understand that it’s such a huge responsibility and that there are many things you need to do.

That’s why we’re here to help!

We’ll look at your business in a holistic view and find ways to optimize your marketing strategy.

Sounds good?

Schedule a free consultation with us now:

Here’s How to Build Relationships With Sales Email

In the previous article, we laid out the core structure of your sales email.

Now, you need to fill it in. We’ll give you four key points to guide you to flesh out your email that will:

  1. grab your prospect’s attention.
  2. maintain their interest and not lose them halfway.
  3. not sound awkward or pushy.
  4. close the deal.

The idea here is to treat your prospect as though you are in a committed relationship and you want to take it to the next level. Put yourself in that mindset each time you’re communicating to your prospect and you’ll see how your relationship with them evolve.

SECURING THE RELATIONSHIP WITH CONTENT

All relationships require time, effort and meaning to last.

If you treat your prospects the same way you would a relationship, then your prospect would keep wanting to read your sales email. To them, it won’t feel like selling anymore; it would feel like a two-way committed relationship.

There are many ways to construct your email. You can give a short, straightforward but all the same impactful email or you can bring them on a journey with an exciting story. You can tell it all in one email or you can spread it out in several.

Whatever it is, make sure you don’t lose their interest at any point.

The quickest way to ruin the relationship is if you offer them a ring without putting any meaning or experience to it.

So please do us a favour: do anything but selling. At least not in the first paragraph or the first email.

In short, take it slow but impactful.

Start On The Same Page

When you first meet someone, you tend to find some common interest that would keep the conversation going. If one finds the topic boring, they might just not pay attention anymore.

Same goes to emailing your prospect.

You’d want to talk about something that might interest them and meet them where they are assuming you already know who your target audience is. But here’s the catch: don’t start talking about your offer just yet.

Instead, talk about a topic surrounding the theme of your product or service. Tell a story that shares similar themes or qualities that you’ve already picked out from the product or service you wish to sell.

Why tell a story rather than getting straight to the point?

Well, it’s because you and your prospect need to get on the same page, meet eye to eye, and develop the relationship on an emotional level. This will keep their attention and make them feel like they matter in the conversation.

You need to get to the mind of your prospect and uncover the problems that they might be facing as well as the dreams that they want to achieve.

Hook Your Prospect With Interesting Stories

The more interesting, entertaining or even weird the stories you present, the more memorable they become. The point is to keep your prospect engaged.

But remember to not stray your stories away too far from the main point you wish to convey. You may lose their interest and make them confused rather than excited. When in doubt, stick to just one story.

How do you create the stories?

Good news is that you don’t have to create from scratch. But you do need to find interesting articles, meaning you need to develop the habit of reading. (But if you’re not already reading, why are you writing?)

Then, you need a story bank to keep all the links to the articles so that you have easy access for when you need them.

There’s no right or wrong to picking a story. The challenge is to relate the story to your product or service.

Transition Without Sounding Awkward

So you’ve told your story and your prospect is all ears. You’ve spent quite a bit of time over a course of a few emails to get them hooked.

Now it’s time to take the relationship to the next level and introduce your product or service.

But how do you do it without sounding awkward, abrupt or pushy?

Well, there’s no other way around it other than just saying it. But you can make it sound like it’s a part of the story you were telling. It will seem natural and effortless once you’ve set your prospect on the journey of discovery with you.

One tip to ease them into it is to add a transitional copy. This could be a paragraph that could connect from the story to your product or service, a series of quotes or existing testimonials, and even pictures.

Close The Deal

This is where you give that ring and ask them to take action. After pouring all your heart out to them, it’s now their turn to react and hopefully say YES!

You may want to add some pressure by introducing scarcity or perks to the offer. Remember, the more time is lost, the more likely your prospect will forget about it.

Also, don’t be afraid to be direct while still keeping to the same tone and manner throughout. You don’t want to ruin the moment all of a sudden. Besides, you still need their trust for them to click through to the next step.

READY TO WRITE YOUR SALES EMAIL?

There you have it! We’ve given you the recipe to write the most compelling and well-structured emails to your prospects.

All you need to do now is to curate those emails on your preferred email marketing software and watch your sales grow.

Key takeaway points:

  1. Tell interesting stories to keep your prospect’s attention.
  2. Uncover your prospect’s problems and dreams.
  3. Only introduce your product or service towards the end.
  4. Don’t be afraid to ask your prospect to take action.

Need some help on actually writing your sales email? Contact us!

How to Effectively Structure Your Sales Email

You’ve managed to get your prospects to willingly give their email addresses to you. It almost feels like you’ve got a girl’s number after a night out. All you need to do now is ask her out and keep her interested in you.

What do you do next?

Well, you need to keep her interested and eventually ask her out.

This is the same concept for writing a sales email. It’s like writing a love letter but with an advanced system which is more sophisticated than just sliding into their DM.

There are two things to consider when writing your sales email: structure and content.

We’ll break down each of those two components further into actionable steps that would help you to:

  1. grab your prospect’s attention.
  2. maintain their interest and not lose them halfway.
  3. not sound awkward or pushy.
  4. close the deal.

Sounds good? Let’s begin!

LAYING THE FOUNDATION

Like any other writing technique, you need to structure your email. The main goal here is to get your prospects to read it. From the subject line all the way to the signature, we’ll guide you through the five components needed in each of your sales emails.

Treat Your Subject Line As Your Life Line

Here’s the harsh truth: the first impression is everything for a Sales Email.

Your prospects do judge the email by the subject line. They wouldn’t want to open an email that may not be worth their time, especially considering the hundreds of emails in their inbox, all waiting for their attention.

The important emails that would surely get opened would be work-related emails. Promotional emails would most likely be ignored. And if they use Gmail, your email might just get tucked in the Promotions tab, left unread.

Your job is to make your emails sound important.

This is why you need to consider the Subject Line of an email as a matter of life and death.

Take a house. People would most likely stop and stare at a beautifully built mansion rather than a shabby old terrace.

If the subject doesn’t catch your prospect’s attention enough to want to open your email, then you automatically miss out on the chance to even tell what your product or service is about, let alone sell it.

The key to creating an interesting Subject Line is to already have your idea or content ready, which would give you a better understanding of the main point you wish to convey. Similar to building a mansion, the structure and interiors would have already been done prior to making the exterior look presentable.

This means you don’t bother with the Subject Line until you’ve written out the content of your email.

Give A Welcoming Embrace At The Opening Line

While your Subject Line determines whether your email is opened or not, the first few lines will decide whether your prospect reads through the rest of your email.

This is just like a video on social media; if it doesn’t capture a viewer’s attention within the first 3 seconds, then all hard work is lost.

So what you’d want to do is to make your opening line sound welcoming, like you’re inviting them to come into your mansion and making them feel at home. They would inadvertently think that they should stick around for a bit to see if there’s a swimming pool at the back.

But here’s the catch: don’t say anything about the swimming pool just yet. You’ll lose the sense of anticipation and surprise which are key to holding your prospect’s attention.

You don’t want them to leave too soon.

At this stage, all you have to do is create the situation – the interior design – to be interesting enough that would make your prospect’s mind wonder whether there will be more to come.

Tell Compelling Stories In The Body Copy

Continuing on from the Opening Line, you need to build up a story that would eventually relate to your product or service, without actually revealing your product or service just yet.

This is the main chunk of your email.

This is your chance to show around your mansion, the inspiration behind it, what struggles you went through, your interactions with the construction workers and so on. Paint a picture in your prospect’s head that complements the current situation to evoke certain emotions.

Selling is all about storytelling. Make your stories sound important, relevant and relatable.

Once you’ve painted that picture and created even more questions in your prospect’s minds, then and only then you’re ready to introduce the solution i.e. your product or service.

Ask Them To Do Something At The Closing Copy

Once you’ve described what benefits they will get from using your product or service, how their problems would be solved or their desires would be achieved, you then close the deal.

Most people are afraid to sound too pushy or not popping the important question. So they end the house tour abruptly and expect the prospect to just jump into the pool.

At this point, the prospect is in fact itching to jump into the pool. However, you’re the host and they don’t want to seem rude. Perhaps they don’t even know the right protocols. Should they change to proper swimming attire? Should they wear sunscreen first?

What exactly must your prospect do?

This is where you need to give them the push (though not so roughly) and encourage them to take the leap.

You need to spell it out and give them the right direction. You’ve done most of the part not talking about your product or service so this is the time you do just that. You’ve earned their attention so you do have the right to ask.

If your offer is compelling enough, then your prospect would take the leap and click through the link you’ve asked them to click on.

Give A Good Send-Off With A Signature

Before leaving your prospect to enjoy the offer, you need to let them know that they’re always welcomed and that the offer is theirs for the taking.

Sure some prospects might have already jumped ahead but the signature at the end of the email is to give the final push for those who are still having doubts.

This is when you use the “P.S.” to good use.

You emphasise to them the offer again in a concise manner and add pressure.

They need to get into the pool quick before it rains or before more people come and crowd the pool.

That would compel your prospect to act there and then.

READY TO WRITE YOUR SALES EMAIL?

Let’s recap the 5 key ingredients you need when structuring your sales email:

In the next article, we’ll talk about the actual content of your email and how you can go about telling a compelling story to keep your prospects engaged.

Need some help on actually writing your sales email? Contact us!

3 Tips for Choosing an Email Marketing Software

Once you know how significant email marketing is, you’d want to get straight into it!

“But how do I actually start?”

“Is there a software to automate the process? If so, which one do I choose?”

Well, you’ve come to the right place!

With a lot of email marketing software and automation tools out there, it can get kinda (very!) confusing. Obviously, you’d want the best features but with reasonable pricing.

So we’re here to break it down for you.

Before looking at any email marketing software, you’d need to do a few things first to figure out what you truly need.

1. Evaluate your business strategy

Each email marketing software has various packages and pricing. They differ in terms of features and/or the size of your email subscribers.

The general rule is that the more subscribers you have and/or the more features you require from the software, the more you’d have to pay for the service.

It’s tempting to go straight for the best features, but we’d recommend you to take a step back and see where your business is at.

Are you a small business or a corporate company?
How many customers do you currently have?
What value are you giving to your customers?
What’s your company’s growth projection?

These may sound like some serious life questions but you’ll thank us later!

Knowing where your company stands and the number of customers you currently have would help in determining which email marketing platform is the right fit.

Figuring out where you’re going with your business and what value you’d bring to your customers would help in eliminating much of the potential issues you might face with an email marketing platform.

In short, analyse your current situation and determine your future goals!

2. Decide the features you need

When you browse through an email marketing platform, you’d find that there are a lot of features — some of which you might not know what it’s for!

It would take time and experience to really understand the features and what suits your business, but we’ve picked out several to help you consider for a start:

  1. A/B testing or split testing
    This is to compare two or more variations of an email to see which performs better. This feature may be limited in certain email software, but having it is useful for you to know which strategy works.
  2. Automation
    Most email marketing software does have automation that responds to a time schedule or trigger based on a customer’s behaviour. But as with A/B testing, the extent of which may be limited. A simple automation response should be good enough for a start.
  3. List segmentation
    If your company deals with different types of customers, it’s better to consider a software that allows you to separate your email list. That way you’re able to tailor your email based on the different types and behaviours of your customers.
  4. Reporting
    You’d need to know whether your target customers are reading your emails and taking action. Generally, all email platforms provide reporting but some might not be as detailed as others. So it’s important to decide to what extent you need the data.
  5. Template
    If you’re fussy about template designs, then you’d probably need to consider the platform that offers a variety of customizable email template. But whatever it is, make sure it’s easy on the eyes!
  6. Integration
    Almost all email marketing software has some form of integration with other marketing software such as WordPress and WooCommerce. Again, it depends on your business strategy.
  7. Migration
    If for some reason you’re not satisfied with the current software, you’d want to migrate your list to a different one. Most software offer free migration only if you’re on the highest package. Otherwise, you might need to pay a fee. This may be less of a concern for now but it’s good to be aware of this feature.
  8. Customer service
    We’d all want a smooth operation, and a good support system would mean a richer experience. All platforms boast about their great service so it’s worth the time to read the reviews, just to be sure!

It’s quite a lot to consider but it’s essential to know what you need to improve your marketing strategy. Having this in mind would help in determining which package to choose from and ensure that you don’t pay more for fewer features!

3. Determine your budget

Once you have analysed your business capacity and have an idea of what email marketing features you need, it’s time to look at the pricing.

Here’s where you need to be realistic. You can’t expect the greatest features if you can’t afford to pay for it. And it all depends on the size and potential of your business.

That’s why you first need to analyse your current business strategy and decide on the features suitable for your current needs. As your business grows, only then you’d take on more features that would help support it.

So if you’re starting out as a small business, it would mean that your number of subscribers is relatively small. In this case, you’d probably not need the list segmentation feature and settle for the limited A/B testing and automation.

As your business grows as a large company (or perhaps your business is already at this stage!), then you may opt for the list segmentation feature to manage your growing subscriber list that may consist of different types of customers. At this point, you’d also need a more advanced automation system.

We’ve compiled and compared several email marketing software and automation tools that may help you decide to use for your marketing strategy.

email marketing software comparison

Shock Suggests

If you’re a small business or a non-profit organisation, MailChimp is a good start as it’s free for up to 2,000 subscribers. Although the features are limited, we’d say it’s good enough for a start.

For us, we prefer ActiveCampaign. It’s one of the most affordable tools that are easy to use and provide an extensive range of features. Starting from $9 a month for up to 500 subscribers, it’s worth the try for even a small business. Larger companies would definitely appreciate the targeted email campaign whereby segmentation of contacts based on actions, location, behaviour and social data is possible.

If ActiveCampaign is a college student, it could be described as “An All-Rounder” in the yearbook. It’s favoured by many companies and has been dubbed the best overall email marketing tool!

Excited to get started on your first email campaign?

We’ve got your back!

From setting up the backend automation procedures to curating a series of email content for conversion, we’ll make your emails as exciting as receiving a handwritten letter complete with a waxed seal from your Spanish friend.

Just fill in your details below and we’ll talk over your grand marketing plan!

The Ultimate Showdown: Social Media vs Email Marketing

Cheap, easy and effective.

That’s all we really want our marketing campaigns to be. And with consumers being more visible on social media, that’s usually where businesses would prefer to market their products.

Social media is, after all, cheap, easy and effective.

Right?

Well, here’s the truth.

You may see your audience on social media. You may see them giving you a follow and engaging on your posts. But that doesn’t mean that they will become your customers.

Yes, social media is more effective for engagement purposes but it takes a bit more effort to encourage your audience to follow through to your sales page.

That’s why many businesses nowadays embrace email marketing. They know exactly why email is essential to a successful marketing campaign and the benefits it has over Facebook or Instagram.

Unlike social media, email’s private and direct nature allows businesses to personalise their messages to their target audience. This means that you’ll attract the right audience who will get the information they actually want to know.

But can’t social media do the same? Why isn’t it enough?

User Preference

First, let’s look at users’ behaviour towards Email and Facebook (the leading social media platform for marketing).

From the infographic below, it’s pretty obvious that Email is superior to Facebook in terms of user preference.

A whopping 91% of those surveyed use Email at least daily. Considering how most of us use Email for work or professional communication, this shouldn’t come as a surprise.

What should be surprising is how many businesses are still not tapping onto this platform. Most users deem Email as a completely acceptable means of sending promotional messages, so not having an email marketing strategy is a missed opportunity!

While Facebook’s organic reach has become ineffective, your Email message is more likely to be received, as the Inbox Placement Rate is at 79%. The only concern would be to make sure that your Email goes to the recipient’s inbox rather than the spam box.

And how about the actual sales?

The survey shows that 66% of users have made a purchase as a result of a marketing message via Email while only 20% have made a purchase through Facebook.

So you see, the fleeting nature of Facebook is no match for email’s more structured and attention-grabbing nature, provided your subject line is eye-catching and your content is interesting.

The Good and The Bad

As with everything else, both platforms have their pros and cons even though email seems to have more advantages over Facebook. But it all depends on your marketing goals.

Email has a high reach and conversion rate which may result in a higher return on investment than using Facebook. But the tricky thing about email is that you need to craft your content in a way that’s attractive enough but not too flashy so that the system doesn’t detect it as spam. And unlike Facebook ad, which can be as attention-seeking as possible, email marketing takes time to build interest and trust.

Social media has the advantage of going viral, but that does not happen so often. Nevertheless, you can try to grab your audience’s attention with a bold picture or design. The slightly inconvenient part about social media marketing is that you need to produce consistent content to keep the engagement going. Otherwise, you’d risk losing followers or lose out on organic reach.

Which One?

We believe that Email Marketing is a MUST just so that you can tap into the 2.6 billion email users. That’s a lot of potential customers!

Besides, you’d have full ownership with Email so you don’t have to worry about losing your subscribers. But if something goes wrong with Facebook, your account may be terminated and you’ll lose all your followers!

However, depending on your marketing strategy, there’s absolutely no harm in using a social media platform to promote your product.

Ultimately, you’d want to direct potential customers to your sales page.

Shock Suggests

You may use Facebook ad to create brand awareness with the aim of directing traffic to your website. This means that your ad must be interesting enough that your followers will click through. They will then be sent to an attractive landing page and feel the urge to give you their email address.

Once they’re subscribed, you may send them a series of emails to build on their interest and eventually compel them to click on the link in your email to finally purchase your product.

It does take time and patience, but it will all be worth it!

Want to cut that time short? We’re here to help!

Shock Media Studio offers a free consulting service to help you on your way to become an Email Marketing Expert!

If you’re keen on our services, we also offer an Email Marketing service for you to grow your business.

Just fill in the form below to kickstart your email marketing campaign and we’ll be in touch soon!

5 Reasons Why You Need Email Marketing

As a business owner, it’s understandable if you have doubts about email marketing.

Considering social media’s popularity, it’s natural to think that social media is the best platform to market your product or service and reach out to potential customers.

You can’t be blamed if you’ve ever thought that email is dead.

So why still bother with email marketing?

Everyone Has An Email Address

What we tend to forget is that every person who signs up to a social media account possesses an active email address.

Think about it. Don’t you have to enter your email address to sign up on Facebook or Instagram? And once you’ve signed up, you’d have to check your email to “confirm your email address”.

You may argue that people don’t check their email other than for this purpose. But the point is that they do go into their inbox when prompted.

Same goes for online shopping or simply subscribing to a magazine newsletter of interest. People do check their inboxes if the action is important to them.

The fact is that there are 2.6 billion email users compared to 1.7 billion Facebook users. In a professional setting, we’d rather give out our email addresses than our Instagram handles to a new acquaintance. We would also feel reluctant to accept random strangers as friends on Facebook. But we’re more willing to provide strangers with our email address as the first point of contact.

What started out as just a simple communication tool has now evolved into a versatile and convenient platform for various purposes including marketing.

The act of broadcasting messages to potential or current customers to increase conversion rate has now included email marketing.

The best part is that it works.

66% of users made a purchase as a result of marketing via email while only 20% made a purchase when they see a marketing material on Facebook. This shows that email marketing is still relevant and powerful.

Send Messages with a Personal Touch

Effective marketing is all about building trust with consumers. It’s about talking to your consumers as though they’re the only ones who matter.

Unlike typical online advertisements, email marketing has the advantage to be direct and personal. Direct messages add personality and privacy that timeline posts may not be able to do.

Sure, you could slide into an Instagram profile’s DM to directly communicate with your follower. But it’s inconvenient and time-consuming for a marketer, as you can only do so one profile at a time.

With email, however, you can blast out your message to all your contacts while still keeping that personal touch. And with the right email marketing tools, you can segregate your contact list for better and more specific targeting.

You Own Your List

“Once you build an audience (of email subscribers), anything is possible” — Joe Pulizzi

The email addresses you’ve collected from various leads belong to you. This is unlike social media where subscribers list is subject to change.

Imagine if Instagram shuts down one day. You’ll lose all your followers list and you have no way to contact them again.

With an email list, you’ll no longer have to worry about tricky algorithms or spending ad money to reach your target audience.

Think about your email subscribers as your personal friends whom you would not have to worry about losing unless for some reason they unsubscribe. In that case, you’d need to improve your content!

The bottom line is that you feel secure about your list that the only thing you need to worry about is communicating with the people on the list.

Track Open & Click Rates

By using an email marketing tool, you can measure and track subscribers who a) read your email (open rate), and b) click the links in your email that leads to a landing or sales page (click-through rate).

Open rates tell whether your email strategy is working. It can also mean that your subject line is attractive enough that your subscriber feels compelled to open your email.

Click-through rate or simply click rate tells whether the content of your email is relevant enough for your audience to click through to find out more information. A high click rate could mean that your audience find your content or offer interesting.

It’s reported that the average open rate and click-through rate of emails are 20% and 5% respectively.

Although the percentage may seem low, it shows that email is not dead and that subscribers do pay attention to emails. Furthermore, this data usually differs from one business to another and it’s merely a guide for you to improve on your content.

High Conversion Rate

The end goal of typically every business is to increase conversion rate and get sales.

If you’re still skeptical about email marketing and not using it as part of your marketing strategy, then you’re simply missing out on potential business opportunities.

A study showed that people who buy products marketed through email spend 138% more than those who did not receive any email offers.

This highlights the effectiveness of email marketing as a potential to seal a business deal, which is mainly attributed to its direct and personalised nature.

So will you start utilising email marketing now that you know your whys?

If you already have a list of subscribers, you can start writing your email and hit that ‘send’ button.

But if you want to know how to automate the process or how to write in a way that’s meaningful for your audience, stay tuned to our upcoming posts or simply contact us directly!

We provide free digital marketing advice which includes how to use email marketing to get the customers (and sales) you desire.

Fill in your details below and we’ll be in touch soon!

Low Cost Methods to Bring Your Offline Business Online

Consumers’ spending behaviour and product preference keep changing from time to time. Research shows that approximately 81% of consumers will search information online before making any purchase.

For example, they will look for reviews online rather than via word of mouth; they prefer seeing nice pictures with interesting captions rather than newspapers or flyers; and they will watch videos rather than television.

Hence, it is important for a traditional business to have an online platform to GENERATE MORE INCOME. Here are a few simple yet practical methods to start bringing your business online – at ZERO or VERY LOW COST!

Want to bring your business to the next level in less than 90 days?
Signup for a FREE CONSULTATION with Shock team now! See you on the other side!

Shock Growth #1: Business on Facebook. Staying safe, staying ahead.

Imagine this, your started a successful business of running ads on Facebook. Next minute, Facebook decides that they will change the rules. Now your ads gonna cost you double and now you can’t afford to run them anymore. What will you do?

 

Is your business running on Facebook to get the revenues rolling in?
Were you affected by the recent changes on Facebook ads?
Watch our Digital Marketing Maestro, Roger breaking down business on Facebook and how to be safe yet stay ahead.

#ShockGrowth Episode 1

Take Away Tips:
Build a customer database, so that when any of the platform crashes (Facebook, Google, Amazon),
you can still reach out to your customers.

Call us today or schedule a consultation with us for more digital marketing insights.

 

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