Breaking News!! Spot the Difference! Where Have All the Shoppers Gone?

Breaking News!! Spot the Difference! Where Have All the Shoppers Gone?

Online E-Commerce Portal Hits RM1B in Sales, while Shopping Malls Were Hit with More Browsers than Shoppers.
48.8% of Internet Users said They Used the Internet for Online Shopping.

Where Have All The Shoppers Gone?

According to news reports by the Malay Mail , even though the shopping malls were packed with people, not many people were actually any making purchases this holiday season. Most people were simply there for window shopping, and spending time with their families, walking about the malls and taking photos of the beautiful Christmas decorations.

“I am not here to buy anything actually. I just brought my family here today because it is a public holiday and for my kids to see the beautiful decorations here,” a shopper, told Malay Mail when met at one of the city’s popular shopping centres. Some who spoke to Malay Mail when approached, said they were tightening their belts due to the prolonged challenging economic climate.

Despite the sale signs in large, block letters pasted in the window displays of some retail stores, today’s cash-conscious shoppers have become far more savvy about where the real bargains can be found.

For shoppers looking to stretch their ringgit, the best buys these days is just a phone tap or a mouse click away. If there was something they want, they might check out the product at a brickand-mortar store before going online to look for a better deal. A shopper said that she managed to buy a headphone that she was looking for, for almost 30% cheaper online.

According to the Internet Users Survey 2017 conducted by the Malaysian Communications and Multimedia Commission (MCMC), nearly half of 3,000 respondents, or 48.8 per cent, said they used the internet for online shopping.

 

Lazada Raked RM1B Haul During 12.12 Sale

Meanwhile, online shopping portals experienced a different scenario. The Malay Mail reports that online merchant Lazada Group has wrapped up its month-long Online Revolution with the 12.12 grand finale sale held on December 12, with US$250 million (RM1.02 billion) in gross merchandise value.

The value was more than double of last year’s sales. Last month, Lazada had already shattered its previous record of US$123 million for sale during November 11’s 11.11 event.

Lazada Malaysia chief executive officer Hans-Peter Ressel said every year Lazada sees a larger pool of online shoppers with growing diversity across generations and geographical locations.

“Our record-breaking performance in the Online Revolution campaign showcases the growing trust and relevancy of e-commerce in Malaysia and how it will continue to benefit Malaysian consumers as well as the entire e-commerce ecosystem,” he said in a statement.

The top five selling categories include fashion, motor and media, baby and toys, electronic, as well as groceries.

Most orders had come from Selangor, Penang, Johor, and Perak, which are states where most shopping malls and stores are located.

 

Do You Have an E-Commerce Store? What is Your Business Strategy This Year?

E-commerce is not just a passing fad. It is the way of the future. If you have not future-proofed your business with an e-commerce store, it is still not too late to start now, and reap in the online sales. We are pretty much veterans in this digital industry, and we are more than happy to partner with you in building your online empire.

Leverage on our expertise to launch or escalate your business online quickly and grab a piece of the billion dollar online retail market. So call us now at +603-58827008 and let’s discuss how we can work together to make this happen for you.

Internet Retailing in Malaysia Up a Whopping 15%

We all hear stories of plummeting sales in malls and retail stores, and we conveniently attribute it to the poor economy. However, over a billion Ringgit was spent online last year.

In 2015, internet retailing experienced a phenomenal growth of 15% in Malaysia, with a sales value of over RM 1.8 Billion as consumers chose to purchase online due to convenience, leaving physical retails stores almost empty and gasping for air with plummeting sales.

As consumers are inundated with attractive offers anytime and anywhere they go on multiple devices, the temptation to purchase with the click of the button is simply too irresistible. With the advent of the internet, flash sale prices and season sales are known immediately and it triggers an instant boost of sales, compared to the brick and mortar businesses which tend to rely on banners and local media to drive customers to their shops.

Moving forward, online retail sales is forecasted to grow at an impressive compound annual growth rate of 11% (after adjusting for inflation). (Source: Euromonitor)

The internet retailing market is a tremendously profitable market that will continue to see unsurpassed growth as more and more consumers discover the convenience of ordering online and shopping from anywhere and at anytime.

From the perspective of businesses, the trend of the moment is focused on digital marketing. Advantages for companies when entering the internet retail market are numerous, a few of which are as follows:

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    Easy access to market

    continuous  development of technology.

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    Reduced overheads

    online selling doesn’t require a physical store.

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    Potential for rapid growth

    the reach of potential customers increases.

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    Widen market or exports

    from local customers to global customers.

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    Customer intelligence

    tools to gain detailed insight into customer needs.

Many companies want to enter the online retailing market because they see huge opportunities to grow their business. However, most do not succeed because of the fierce competition and the fact that most digital platforms are not working perfectly. (For your sake, let these mistakes not be made!) There are many factors to consider when creating an online platform which are critical for its success, including the format, visual aspect, payment options (make it easy for customers to pay!), and secure transactions.

Nevertheless, with many years of online marketing success, a wealth of tested and proven strategies and a track record of effective marketing solutions, Shock Media Studio is the right partner to help you create an awesome digital marketing strategy to sell your products or services.


Leverage on our expertise to launch your business online quickly and grab a piece of the billion dollar online retail market. Time and tide waits for no man, so call us now at +603-58827008 or leave us a message below.

We’ll take you from optimizing the design and architecture of your ecommerce website and your crucial payment gateway, all the way through to targeting specific audience and driving customers to your website using cutting edge strategies on social media, search engine marketing, and more, to make your business unforgettable with seamless customer experience.

The Ultimate Ecommerce Checkout Process

In our last article Ecommerce Satire: A Sure-fire Way to Lose Sales, we talked about some common mistakes that are unwittingly made that will cost you to lose sales and customers right at the checkout stage. So, what’s the ideal checkout process that will double or even triple your sales just by changing a few things?

Deliver Exceptional Customer Experience

Make things easy for your customers. Give them a convenient and hassle-free process to make the payment in just a few quick steps (before they change their mind or get distracted by other tempting offers).

  1.  After they have selected the product, lead them straight to the payment gateway, with a short form requiring only Name, Address, Phone Number and Email. (They can choose to checkout as Guest, or log in, if they had earlier registered as a member.)
  2. Once they have completed the info that is necessary for shipping and communication, lead them straight away to the credit card details page for payment already.
  3. Any potential errors or omissions in the information can be rectified through communication via emails or phone later on AFTER the payment has been made.  🙂

Make the payment process as painless as possible to facilitate the sales. Capture the critical sales first, then do the other marketing activities later.

“But I want the customers to sign up as a member, so that I can send them marketing information later on.”

Yeah, we get that. After the sale is completed, you can email them with tempting offers to sign up as a member, perhaps, a RM10 discount code for their next order, or an exclusive free gift, as an incentive for them to complete the membership sign up.

That follow-up serves as a nice customer experience too, to have a follow-up email after a purchase has been made. Chances are high that the customers will return for more purchases if they have had a wonderful customer experience on your website. Give them a good reason to return.

 


For more creative marketing ideas, contact us at +603-58827008 or Leave us a Message below. We’ll take you from optimizing the design and architecture of your ecommerce website and your crucial payment gateway, all the way through to targeting specific audience and driving customers to your website via social media, SEO and Adwords, and painlessly increasing your sales with awesome customer experience.

Ecommerce Satire: A Sure-fire Way to Lose Sales

In the course of our work, we have worked with hundreds of clients, and we have come across glaring mistakes in the checkout process which are surprisingly common and recurring. So we thought we’d write a satire piece to get our message across, as satire often has a deeper impact and remembered longer.

You don’t want to lose visitors at the final stage of the checkout process, after having spent so much effort, money and resources on creating a kickass ecommerce site and paying top dollars for qualified and targeted traffic! Urgh! So here’s what you should NOT do.

Complicated Checkout that Challenges the Patience of your Potential Customers

Don’t make it easy for your customers to pay. Annoy them enough, and they will leave your website alone. Here are some steps that will do just that.

  1.  Once they have selected their order and wish to make payment, require them to do multiple, unnecessary actions like filling up a lot of forms, instead of leading them straight to the payment section.
  2.  Have them click on buttons that say “Proceed to checkout”, but instead of taking them to the payment page, require them to sign up for a membership first before you allow them to pay.
  3.  Once they have completed the lengthy membership form, require them to leave the page, and log into their email account, find the verification email, read the email, find the verification link and click on it, before redirecting them back to your website.
  4. Prove them wrong when they think they’re done and think that now they can pay for the purchase. Have confusing notes around the checkout which they must read and try to figure out why they aren’t being taken to the payment section yet, and they’re still stuck at the forms section after clicking for the umpteenth time on the Checkout button.
  5. Make them tinker around the page for awhile before they realize that they need to click yet another Payment button in a different section before they can get to the credit card info page to enter their credit card details and verification to actually make the payment.

You may be surprised, but many ecommerce websites have this complicated checkout process!

If by now those determined ones haven’t given up and they successfully made it all the way to payment, congratulations, you have a few really serious buyers who truly want that latest gadget or exclusive dress or that ultimate toy for their kid, can’t get it anywhere else, and is willing to do fill in as many forms and click as many buttons as needed to make the payment to get it.

Unfortunately, many more others would have given up, or had other distractions of life call them away from their initial purchase intention. And that means a loss of actual sales for you. And the amount could be significant. It’s really heartbreaking to have visitors land on your web page, and follow through the entire sales funnel, only to drop off at the checkout page.

We hope you get the message, and take this moment to re-evaluate your own ecommerce checkout process.

Sometimes, we may have blind spots where we can’t see our own mistakes, even if they may be obvious, and need someone else to point them out to us. If you need a professional to look over your ecommerce website and suggest improvements, feel free to contact us at +603-58827008 or Leave us a Message below.

Nike Plans to Hit US$7 Billion Through Ecommerce

nike

Keeping it Simple and Personal

One of our favourite brands is Nike with its tagline “Just Do It”, which is one of our 7 core values at Shock Media Studio.

Here’s a brief case study on how Nike plans to increase its online sales to reach a lofty target of US$7 Billion.

According to Marketing Week, Nike has currently hit over US$1 Billion in annual sales, and is now planning to achieve US$7 billion by 2020 using digital marketing and ecommerce. Having invested in digital and mobile strategies over the last few years, Nike announced a 50% growth of its online sales in its recent second quarter sales results, hence it makes sense for them to go all out and put their money into a proven strategy that works. The growth in ecommerce sales has contributed to a 20% increase of profits for Nike.

Nike Quote

“Digital allows us to depen the relationships we already have with consumers by tailoring every interaction to their specific needs.” – Mike Parker, CEO, Nike

Going forward, their strategy is to focus on making the user experience simple and personal on their website Nike.com. Keeping the web contents relatable to consumers, leads to returning customers.

 

Seamless Commerce

Nike plans to drive customers to Nike Stores using mobile marketing. Even while the shoppers are in the Nike Stores, Nike encourages them to login virtually to their ecommerce platform using their mobile devices with incentives such as free returns and reward points. This brilliant strategy where people can shop online and in-store simultaneously, prevents people from leaving the Nike stores simply because they can’t find what they are looking for.

 

What are Your Business Plans for 2016?

The world’s most favourite sportswear maker has started its ecommerce transformation since 2012, and is on its way to exponential growth explosion of sales. What about you?

If you would like a similar experience for your business, leave us a message below and we’ll put together a comprehensive digital strategy for you.

So what are you waiting for? Call us now and end your 2016 with a big bang of sales explosion!

 

Source:

How Nike plans to turn ecommerce into a $7bn business

Brewing Coffee and Strategies

brewing coffee&strategies
So What Does Coffee Have to Do with Strategy?

You may be wondering what coffee has to do with strategy. Plenty, when it comes to meeting with our consultants from Shock Media Studio. 😉  As part of our efforts to infuse awesomeness into the digital universe, we regularly meet up with business owners for a chat over coffee to understand their needs, and draw up kickass online marketing plans that drive tons of traffic and generate sales and leads.

 

Identifying Your Target Market

Sipping coffee, let’s discuss your target audience. One of the main issues that we often come across is that many business owners do not identify and target the most lucrative segment of the market.

 

“I Want to Target the Whole World!”

This is a common proclamation that we get when talking to business owners. Unfortunately, when you try to target the whole world, you end up with very minimal results. It’s like trying to shoot multiple targets with just one arrow. You’ll just end up with nothing, besides a lot of running about. It’s better to choose the most promising target, aim well, and hit the bull’s eye.

 

What’s the difference between Page Views and Conversions?

First, let’s define that are Page Views, and what are Conversions. Page views refer to the number of times your site is being viewed by visitors landing on your page. Conversions refer to the desired actions taken by the visitors on your site, such as purchasing something (sales) or filling up a form on the page (leads), or contacting you for more information.

An important point to note is that page views do not necessarily translate into conversions. If you are targeting the wrong audience, which means, that you are offering your products and services to the wrong people, you will not see much result. Learn how these terms affect your business.

By targeting the right audience, and by putting your products and services in front of the people who need them and are, in fact, searching for such products and services, you will drastically increase your conversions.

 

Identify Your Target Market and Sell More!

If you want to increase your conversions, you have to figure out who is your target audience, what do they want, what do they need, and what is their problem. If you can solve their problem, and make their pain go away, you would have hit the jackpot! Conversions happen when the right offer meets the right audience, so make sure that your product, offer, and website is relevant to your visitors.

 

Test, Test, and Test!

Okay, so far, what we have is your assumptions as to having the right target market. One of the fastest way to generate traffic and test out your theory is to run a Pay-Per-Click Campaign on Google Adwords. This will bring in instant traffic with your targeted audience, and enable you to see if you are targeting the right audience for conversions.

 

Tweak your Promotional Offers

If you are not getting the response that you envision, tweak your promotional offers, marketing campaign, the content on your website, and/or even targeting a different audience instead!

 

“Hey, This is Exactly What I’m Looking For!”

When your visitors land on your page and it is like a Eureka moment for them, congratulations, you’ve hit the nail on the head!

From there, it is simply a matter of scaling up and intensifying your marketing campaigns to bring home the bacon by the truck loads.

 

Let’s Chat Over Coffee

So basically, that’s what we do over coffee. And if you’re not a coffee person, no problem, we can do tea or even sky juice too for that matter. Make an appointment with us by calling +603 5882 7008 and let’s talk strategies! 😉

Leave us a Message!

That’s right, you have taken the 1st step in getting ahead of your competition by leaving us a message here. One of our team members will have a coffee chat with you and walk through the options so that you get the right step in moving forward to win!