HOW TO CHOOSE THE BEST SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

Like a moth to a flame, every business owner or marketer needs to be where their audience is at.

And social media platforms are the places to be in this 21st century.

With Facebook and Instagram boasting 2.23 billion and 1 billion Monthly Active Users (MAUs) respectively, there’s no reason why you shouldn’t be on at least one social media.

….unless you are happy with how your business is doing offline!

But if where you are now is not yet where you want your business to be, even with a high converting website, then you probably need to get on social media.

FIRST THINGS FIRST

You need to do an inventory of your business.

Before even thinking about which social media to go on, it’s important that you go through these 3 D’s – DEFINE, DETERMINE, DECIDE.

  1. Define your objective on social media.

    Do you want to engage more with your audience, increase web traffic or improve customer service? Having objectives that would bring in value to your business rather than just going for vanity metrics like follower count would increase the likelihood of your audience converting into customers.

    Once you know your exact objectives, you can align them with the platform that will complement your goals.

  2. Determine where your audience hang out and their behaviours.

    When starting your business, you should already have your target audience profile. Knowing how they behave and what they do would give you a clue on where they might hang out online. This way you wouldn’t be wasting your time and money on a platform that your audience is not on.

    Do some research to discover which social media platform your target audience is spending their time on the most.

  3. Decide the resources and skills you need.

    Each social media platform works differently, so you may need different skills or tools for each one. For example, if you intend to put out Facebook ads, you would need some knowledge on how to set up the ad effectively so that it targets the specific audience. If you plan on improving your customer service, then you may need someone to handle a Whatsapp or Twitter account.

    If your current resources or skills don’t match up with what you need, we can help you!

REMEMBER…

Not all social media platforms suit all types of business.

A tailor’s dress-making business is different than a food & beverage business. And so the way they communicate with their audience on social media would be different.

Yes, you would also need to understand the nature of each social media platform, which we will discuss in a minute.

But you should first understand the nature of your service or product.

If you’re selling shoes, how else would your audience be compelled to own them? Perhaps you’d need to post visually-attractive photos. Maybe you need to create a product video to help people understand why your collection is unique. And maybe you could increase engagement by doing giveaway contests.

So instead of just looking at your business as a B2B or B2C, try to understand how your service or product can add value to your audience. That way you can then see how you can market it efficiently on a specific social media platform which serves that particular purpose.

A LOOK INTO TOP SOCIAL MEDIA SITES TO HELP YOU DECIDE

Now that you have an idea about your social media objective, audience behaviour and how you can better market your service or product, it’s time for you to decide the best platform for your business.

And of course, you can choose more than one platform, if your current resources and skills would allow!

Here we list 7 social media platforms which are common and actively used.

  1. FACEBOOK (2.23 billion MAUs)
    – perfect for companies with visually-driven products
    – commonly used by B2C companies that offer discounts, coupons and contests
    – also used by brands for relationship and branding purposes, as well as smaller companies for product awareness campaigns
  2. YOUTUBE (1.9 billion MAUs)
    – especially for visually-driven brands that intend to publish product videos, behind-the-scenes videos and educational videos
    – also for brands in the media and entertainment industry that rely on viewership for brand awareness
  3. WHATSAPP (1.5 billion MAUs)
    – great for individual or small local businesses
    – typically used for customer support, updates and the occasional promotional message blast
  4. INSTAGRAM (1 billion MAUs)
    – perfect for companies with visually-driven products
    – similar mechanics to Facebook but focuses more on high-quality photos and graphics
    – also great for individual artists to display portfolio for commissioned work
  5. TWITTER (335 million MAUs)
    – suitable for publications as the platform focuses more on written words
    – great as a customer service platform especially for large businesses
  6. LINKEDIN (284 million MAUs)
    – perfect for B2B to build brand awareness, share content and network
    – besides establishing authority, businesses also use LinkedIn to attract talents to their company
  7. PINTEREST (250 million MAUs)
    – industries that thrive on Pinterest include fashion, food and e-commerce
    – great for a business with mothers or homemakers as target audience, as 60% of Pinterest social traffic is from home & furnishings category
    – people go on this platform to seek inspiration, so businesses with visually-attractive pictures or graphics may gain a high following

ON TO YOU!

Are you ready to take your business to the next level?

Here’s a summary checklist for you to get your business on social media. (Click here for the pdf worksheet)

Yes, there are a lot of choices out there and it may be hard to come to a decision.

But that’s why second opinions are always helpful.

If you find that you:

  • still struggle to determine which social media platform is best for your business
  • have figured out which platform but don’t know what kind of content to put out
  • are already on social media but not seeing the results you desire

 

…TALK TO US!

 

For the price of $0, we will hear you out and give you our expert advice on how to grow your business on social media.

Claim your free consultation now!

Improve Your Service With Chatbot For Greater Customer Satisfaction

As someone who’s selling a product online, it’s important to talk to every customer who sends you a message.

You would want to satisfy all their queries and create a good rapport.

If your customer service is poor, it’s unlikely that people would want to buy from you no matter how good your product is.

However, there are so many messages coming in and you can’t always be online 24/7.

You have a gazillion other things to do… like actually running your business.

Hiring a community manager worked out great at first.

But soon they would come to you and ask your advice on how to answer customers questions.

You might as well do the job yourself, but that would mean you won’t have time to focus on scaling up your business. And hiring more workers would mean a higher cost.

Besides, people come and go. They may get bored, lose interest, lose focus or not perform well enough.

So how could you make customer service more efficient?

THE ANSWER IS CHATBOT

Chatbot is an artificial intelligence that can converse like a human via auditory or textual methods.

It can respond to specific questions and automatically provide suggestions.

Think Apple’s Siri or Amazon’s Alexa.

When you ask a question like “What’s the weather like outside?”, it will immediately answer with an accurate description of the weather.

And that’s what you should expect the level of customer service your business to be like.

CHATBOT ON FACEBOOK MESSENGER

Already have a Facebook Page for your business?

You can now enable chatbot on Facebook Messenger through its API (Application Programming Interface).

When you configure the chatbot with specific questions and answers, it will guide users to their exact needs.

For example, when a user visits your Facebook Page, you can start the conversation with a set of query options popped up. When they click on a query option, you would already have the specific answer configured within the system, which the user will receive immediately.

This may not seem like much but it will certainly help you achieve your end goals of getting new leads and customers in the long run.

BENEFITS FAR OUTWEIGH COSTS

How YOU Benefit From Chatbot Messenger:

 

  • Low maintenance cost

 

Unlike hiring more workers who need monthly salaries and health insurances, installing a chatbot would mean not having to fork out as much money to maintain the services that could even be done more efficiently.

 

  • Increase customer base

 

Chatbot does not just work on Facebook Messenger. It can also be installed on your website or any other platforms. This increases the chance of getting in more customers to opt for your service or product.

 

  • Cut down errors

 

Oftentimes humans in customer service make mistakes and give inaccurate answers. But with a chatbot, this could be minimized as you can configure the chatbot to give accurate answers based on the query.

 

  • Better understand users

 

By installing a chatbot system, you can automatically collect data, trends and metrics based on the interactions with users to adjust responses accordingly and improve customer service.

 

  • Gain trust

 

As your customer service improves and users find their experience helpful, they are more likely to become customers. Through the chatbot system, you would have satisfied their needs and gain their trust.

 

How YOUR CUSTOMERS Benefit From Chatbot Messenger:

 

  • Quick response time

 

As chatbots are available 24/7, a user’s query can be answered quickly. This immediate response shows that you respect the user’s time and that the user would in turn respect and trust your business.

 

  • Good experience

 

As you configure the chatbot to answer queries accurately, this would satisfy user’s needs thus providing them with good and memorable customer experience.

INSTALL CHATBOT WITH PROFESSIONAL GUIDANCE

With years of experience in digital marketing, we are certain that chatbot is not only the future, but it is, in fact, the present.

New software can be daunting, which is why we’re here for you.

Not only can we install a chatbot for you but we can also configure it to:

  • Converse with a personality and voice as if talking to a real human
  • Converse in messenger style which includes short-form text and emojis
  • Ensure that users achieve their goals when inquiring about your services

Don’t get left behind in this new technology to improve your customer service.

Embrace chatbot today to scale up your business!

Plan Your Social Media Content and Enjoy Your Holidays

It’s Chinese New Year season but you’re stuck in front of the computer.

You need to make sure that all your social media posts are ready and you need to post them at the right time. Otherwise, you’ll lose out on the clients.

How you wish you had planned this earlier and schedule your post ahead of time.

Now you’re missing out on all the festivities.

This is why a solid social media strategy and advanced planning is important to keep you worry-free, get ahead of the game and allow you to enjoy the holidays when you need to!

THE MACRO

social media strategy checklist

click to download checklist

The first part in your social media strategy and planning is to get your building blocks firmly in place so that whenever you think you’re falling off, you have something to get back to.

Stating your social media mission will help you to know what you want out of your social media marketing. Why do you want to share your products on social media? What do you want to get out of this? What do you want to achieve?

Profiling target audience or ideal customers like a forensic agent will guide you to getting your content to the potentially interested audience quicker. Once you know your buyer personas such as age, location, interests and pain points, you can better curate the content.

Choosing the right social media platform is crucial. You wouldn’t want to be where your target audience is not spending their time at. This is also another reason why you need to know who your audience is. You don’t have to prepare content for every social media platform there is. Unless your aim is to create brand awareness to a wide range of audience. But if you’re just starting out, be where your audience is.

Fill out the brand’s profile on every bio section so people know who you are right away. Create a killer one-liner if you have to. Tell your audience who you are and what you are offering to them. This helps generate interest and make your audience want to know more.

Determine the brand voice and style so that it’s consistent throughout. This would also help you be in the right character when curating the content.

Know which metrics to track from the get-go. It helps if you know your social media mission first so that you know which metrics to keep an eye on.

THE MICRO

The second part is zooming into your content mechanics i.e. strategizing the best ways to get your content out there and actually curating the content.

This is how you’ll get things done way ahead of time so that you can (finally) enjoy your holiday.

Strategize Your Social Media Content

First thing’s first, you need to decide how often you’re posting on social media and at what times. There are numerous guidelines on ideal posting time and frequency, but we suggest that you pay close attention to your followers’ activity.

Next you need to decide what type of content you want your post to be. Is it a short video, a flat lay photograph or an infographic? Whatever it is, make sure that it’s the type of content that your audience wants to see and that it’s suitable for the platform it will be posted on. Then, go ahead and create and curate the engaging content that will attract your audience.

Finally, schedule your content to ensure that it gets posted on time. You can either create a content calendar and manually keep track or you can save some trouble by using a social media management tool. If you’re posting on multiple platforms, it’s worth investing on software such as Hootsuite, Buffer or CoSchedule that helps you plan, schedule, post and track the performance of your posts.

A tip to get your Instagram grid looking top notch, you can use feed organizer tools such as Unum, Plann, Preview and Planoly which help you arrange the grid to look like how you want it to look like before posting them. You can also allow the app to post it on your behalf.

Now that you have set up your social media plans and let automation tools do the posting for you, there’s only one thing left to do: ENJOY YOUR HOLIDAY!

AFTER HOLIDAY – Track, Analyze, Optimize

Once you’ve come back from your well-deserved break, all you need to do is to track the metrics, analyze the performance and based on the results, optimize your content strategy!

Remember, social media is supposed to be fun and engaging.

To embody that spirit, you must make social media planning as least stressful as possible.

Having years of experience, we at Shock Media Studio know the right tools to get your content out there in the most efficient way.

Claim a free consultation with us and find out how to win at social media without compromising your holidays!

Adding Value From Lead Generation to Conversion to Retention

Many businesses are still reluctant to give value first without expecting immediate returns, or as Gary Vee would put it — Jab, Jab, Jab, Right Hook.

Won’t giving free stuff mean that sales would not increase and ROI would be stagnant?

Perhaps you’re not seeing the big picture.

And you’re not to blame.

Most marketing gurus would say to follow the funnel and you’ll be raining in sales.

You’d learn about Creating Awareness at the Top of the Funnel (TOFU), Nurturing the Relationship at the Middle of the Funnel (MOFU) and Conversion at the Bottom of the Funnel (BOFU).

You’d also probably know about what to do at each of the stages of the funnel:

TOFU

  • Send value-packed weekly newsletter
  • Offer lead magnets like free tools and resources
  • Run email courses & challenges
  • Hold live webinars

MOFU

  • Use self-segmentation emails based on preference and interest
  • Send case studies and customer stories
  • Continue providing free resources

BOFU

  • Retarget or remind customers with emails and ads
  • Create time and urgency based offers
  • Get the free trial users onboard

All these TOFU, MOFU and BOFU tactics are great and most definitely helpful. We at Shock Media Studio apply them in our marketing strategy for various clients.

However, too much focus has been put on acquisition rather than retention.

Marketers tend to use this funnel as a one-way ticket when in fact, this strategy does play a role in retaining customers.

This is what the typical Marketing Funnel looks like:

As you can see it goes one way from top to bottom. Sometimes you may see an arrow from the bottom of the funnel back to the top to represent the retention loop.

Most marketers, however, would just ignore it.

And that’s where things can go wrong.

Retaining existing customers have become more important and powerful as compared to only getting new sales. If you keep giving your customers cause to continue needing your product or service, you’d gain their trust and loyalty which would mean them recommending to other people.

This would mean you getting indirect sales without much or any effort from you.

Who wouldn’t like that?

HOLISTIC MARKETING APPROACH

A better view of a marketing strategy is to think of it as a cycle.

This would account for the retention of customers as well as a constant increase in ROI as you utilise each part of the cycle and not leave off at the conversion stage.

1. Start with getting leads

This is where your ads, website, chatbot, landing page and any other offline marketing strategy come into play. You may test with both hard sell and soft sell methods to see how the engagement is like.

The general rule is that you need to start with the audience in mind.

What are their problems? How can your product or service solve their problems?

Meet your audience where they are and connect with them by providing value into their lives. Let them know that you are able to help them.

When they feel that you might be able to help them and want to know more, they would click the link and fill up the form and hey, you’ve just got their email address!

2. Build Trust with An Email Sequence

If you think you’re going to get sales just like that *snap fingers*, then you would be let down just like that *snap fingers*.

In marketing, Patience must be your best friend.

Once you have potential customers on the list, you’d need to send out a series of emails to build interest. This is where you can provide free tools such as ebooks, video series or webinars that may be part of your offerings. These are what marketers call Lead Magnets.

The purpose of sending them informative and somewhat personal emails is to help them trust you. They would want to try out what you have to offer before they decide to invest in your product or service.

Just like in any relationship, trust needs to be built over time before proceeding to the next big step. This is no different.

3. Conversion Is Great, Retention Is Better

So your potential customer finally clicked on the link to the sales page and has become your customer.

Congrats!

What then?

You continue sending them emails.

No, not about another product or to boast how great your business is.

Remember, you still need to add value to their lives even though they already have your product or service.

You need to keep your customers engaged to make them keep needing it.

This would mean sending emails about how to maintain the product, or if it’s a measurable service, how customers have gained from it. Soon, you can even upsell your service.

The opportunities are endless!

And so the cycle repeats itself.

By this stage, it’s likely that your customer would willingly recommend your product or service to their social circle. If you want to, you can also create a referral campaign just for your existing customers.

They get value, you get new customers, everyone’s a winner!

Maximize Your Marketing Strategy

Have you got the big picture in your head already?

Awesome!

Now you know what you need to do to not just increase sales but to build trust and retain customers.

Remember, it’s all about adding value.

Free resources don’t mean you lose time and effort; it means you gain your customer’s trust and loyalty in the long run.

We understand that it’s such a huge responsibility and that there are many things you need to do.

That’s why we’re here to help!

We’ll look at your business in a holistic view and find ways to optimize your marketing strategy.

Sounds good?

Schedule a free consultation with us now:

The Ultimate Showdown: Social Media vs Email Marketing

Cheap, easy and effective.

That’s all we really want our marketing campaigns to be. And with consumers being more visible on social media, that’s usually where businesses would prefer to market their products.

Social media is, after all, cheap, easy and effective.

Right?

Well, here’s the truth.

You may see your audience on social media. You may see them giving you a follow and engaging on your posts. But that doesn’t mean that they will become your customers.

Yes, social media is more effective for engagement purposes but it takes a bit more effort to encourage your audience to follow through to your sales page.

That’s why many businesses nowadays embrace email marketing. They know exactly why email is essential to a successful marketing campaign and the benefits it has over Facebook or Instagram.

Unlike social media, email’s private and direct nature allows businesses to personalise their messages to their target audience. This means that you’ll attract the right audience who will get the information they actually want to know.

But can’t social media do the same? Why isn’t it enough?

User Preference

First, let’s look at users’ behaviour towards Email and Facebook (the leading social media platform for marketing).

From the infographic below, it’s pretty obvious that Email is superior to Facebook in terms of user preference.

A whopping 91% of those surveyed use Email at least daily. Considering how most of us use Email for work or professional communication, this shouldn’t come as a surprise.

What should be surprising is how many businesses are still not tapping onto this platform. Most users deem Email as a completely acceptable means of sending promotional messages, so not having an email marketing strategy is a missed opportunity!

While Facebook’s organic reach has become ineffective, your Email message is more likely to be received, as the Inbox Placement Rate is at 79%. The only concern would be to make sure that your Email goes to the recipient’s inbox rather than the spam box.

And how about the actual sales?

The survey shows that 66% of users have made a purchase as a result of a marketing message via Email while only 20% have made a purchase through Facebook.

So you see, the fleeting nature of Facebook is no match for email’s more structured and attention-grabbing nature, provided your subject line is eye-catching and your content is interesting.

The Good and The Bad

As with everything else, both platforms have their pros and cons even though email seems to have more advantages over Facebook. But it all depends on your marketing goals.

Email has a high reach and conversion rate which may result in a higher return on investment than using Facebook. But the tricky thing about email is that you need to craft your content in a way that’s attractive enough but not too flashy so that the system doesn’t detect it as spam. And unlike Facebook ad, which can be as attention-seeking as possible, email marketing takes time to build interest and trust.

Social media has the advantage of going viral, but that does not happen so often. Nevertheless, you can try to grab your audience’s attention with a bold picture or design. The slightly inconvenient part about social media marketing is that you need to produce consistent content to keep the engagement going. Otherwise, you’d risk losing followers or lose out on organic reach.

Which One?

We believe that Email Marketing is a MUST just so that you can tap into the 2.6 billion email users. That’s a lot of potential customers!

Besides, you’d have full ownership with Email so you don’t have to worry about losing your subscribers. But if something goes wrong with Facebook, your account may be terminated and you’ll lose all your followers!

However, depending on your marketing strategy, there’s absolutely no harm in using a social media platform to promote your product.

Ultimately, you’d want to direct potential customers to your sales page.

Shock Suggests

You may use Facebook ad to create brand awareness with the aim of directing traffic to your website. This means that your ad must be interesting enough that your followers will click through. They will then be sent to an attractive landing page and feel the urge to give you their email address.

Once they’re subscribed, you may send them a series of emails to build on their interest and eventually compel them to click on the link in your email to finally purchase your product.

It does take time and patience, but it will all be worth it!

Want to cut that time short? We’re here to help!

Shock Media Studio offers a free consulting service to help you on your way to become an Email Marketing Expert!

If you’re keen on our services, we also offer an Email Marketing service for you to grow your business.

Just fill in the form below to kickstart your email marketing campaign and we’ll be in touch soon!

5 Reasons Why You Need Email Marketing

As a business owner, it’s understandable if you have doubts about email marketing.

Considering social media’s popularity, it’s natural to think that social media is the best platform to market your product or service and reach out to potential customers.

You can’t be blamed if you’ve ever thought that email is dead.

So why still bother with email marketing?

Everyone Has An Email Address

What we tend to forget is that every person who signs up to a social media account possesses an active email address.

Think about it. Don’t you have to enter your email address to sign up on Facebook or Instagram? And once you’ve signed up, you’d have to check your email to “confirm your email address”.

You may argue that people don’t check their email other than for this purpose. But the point is that they do go into their inbox when prompted.

Same goes for online shopping or simply subscribing to a magazine newsletter of interest. People do check their inboxes if the action is important to them.

The fact is that there are 2.6 billion email users compared to 1.7 billion Facebook users. In a professional setting, we’d rather give out our email addresses than our Instagram handles to a new acquaintance. We would also feel reluctant to accept random strangers as friends on Facebook. But we’re more willing to provide strangers with our email address as the first point of contact.

What started out as just a simple communication tool has now evolved into a versatile and convenient platform for various purposes including marketing.

The act of broadcasting messages to potential or current customers to increase conversion rate has now included email marketing.

The best part is that it works.

66% of users made a purchase as a result of marketing via email while only 20% made a purchase when they see a marketing material on Facebook. This shows that email marketing is still relevant and powerful.

Send Messages with a Personal Touch

Effective marketing is all about building trust with consumers. It’s about talking to your consumers as though they’re the only ones who matter.

Unlike typical online advertisements, email marketing has the advantage to be direct and personal. Direct messages add personality and privacy that timeline posts may not be able to do.

Sure, you could slide into an Instagram profile’s DM to directly communicate with your follower. But it’s inconvenient and time-consuming for a marketer, as you can only do so one profile at a time.

With email, however, you can blast out your message to all your contacts while still keeping that personal touch. And with the right email marketing tools, you can segregate your contact list for better and more specific targeting.

You Own Your List

“Once you build an audience (of email subscribers), anything is possible” — Joe Pulizzi

The email addresses you’ve collected from various leads belong to you. This is unlike social media where subscribers list is subject to change.

Imagine if Instagram shuts down one day. You’ll lose all your followers list and you have no way to contact them again.

With an email list, you’ll no longer have to worry about tricky algorithms or spending ad money to reach your target audience.

Think about your email subscribers as your personal friends whom you would not have to worry about losing unless for some reason they unsubscribe. In that case, you’d need to improve your content!

The bottom line is that you feel secure about your list that the only thing you need to worry about is communicating with the people on the list.

Track Open & Click Rates

By using an email marketing tool, you can measure and track subscribers who a) read your email (open rate), and b) click the links in your email that leads to a landing or sales page (click-through rate).

Open rates tell whether your email strategy is working. It can also mean that your subject line is attractive enough that your subscriber feels compelled to open your email.

Click-through rate or simply click rate tells whether the content of your email is relevant enough for your audience to click through to find out more information. A high click rate could mean that your audience find your content or offer interesting.

It’s reported that the average open rate and click-through rate of emails are 20% and 5% respectively.

Although the percentage may seem low, it shows that email is not dead and that subscribers do pay attention to emails. Furthermore, this data usually differs from one business to another and it’s merely a guide for you to improve on your content.

High Conversion Rate

The end goal of typically every business is to increase conversion rate and get sales.

If you’re still skeptical about email marketing and not using it as part of your marketing strategy, then you’re simply missing out on potential business opportunities.

A study showed that people who buy products marketed through email spend 138% more than those who did not receive any email offers.

This highlights the effectiveness of email marketing as a potential to seal a business deal, which is mainly attributed to its direct and personalised nature.

So will you start utilising email marketing now that you know your whys?

If you already have a list of subscribers, you can start writing your email and hit that ‘send’ button.

But if you want to know how to automate the process or how to write in a way that’s meaningful for your audience, stay tuned to our upcoming posts or simply contact us directly!

We provide free digital marketing advice which includes how to use email marketing to get the customers (and sales) you desire.

Fill in your details below and we’ll be in touch soon!

4 Steps to Win IGTV From the Get-Go

IGTV.

The four-letter acronym that can either make or break your business.

But when it’s done the right way, there are only positive outcomes: you win consumers’ trust and you get ahead of your competitors!

Launched in June 2018, IGTV allows users to upload and watch vertical, long-form videos via the Instagram app or the standalone app. It’s designed for mobile users, targeting the 90% of consumers who watch videos on mobile. That’s a lot of people!

With the growing interest in video marketing, it’s definitely worth investing in IGTV as one of your digital marketing strategies.

On the whole, it’s really simple. Just record and upload your video.

But as a marketer, a well thought out plan would do you good to get ahead of the game and attract many viewers who would potentially be your customers.

We’ve come up with four easy steps as a guideline for you to curate your first video on IGTV.

1. Set your intentions right

What do you want to accomplish with IGTV?

Is it to create more awareness for your brand, increase engagement with followers or get more leads?

It’s best if you know what you’re going to do with IGTV to maximize the efforts into putting out content. You’d need to know exactly what type of content to curate that would effectively meet your objectives. This would prevent any potential breakdown during the curating process.

2. Create content that connects

As with any other content marketing strategies, this is where you’d need to put in the most effort for your first impactful video.

Once you’ve set your objective, it’s time to strategize and pool in the necessary resources needed to make it happen.

The most important thing is to have a storyline or concept that connects to your audience on an emotional level while still keeping true to your brand’s values.

Why is it important that you build the connection?

Trust.

Just like any relationship, consumers want to feel that they can trust you. They want to be assured that they’ll get the best out of investing in your brand.

It’s also for your benefit, as 71% of consumers would purchase a brand after positive, connected social interaction.

Connection breeds commitment.

It’s therefore your responsibility to build that connection and trust not just so that they like your products or services but also to maintain their loyalty in the long run.

Creating great content through video will help in this endeavour. If you can hit their heartstrings within just 3 seconds into your video, then there’s a higher chance that they’ll follow through to the end.

3. Shoot & edit videos vertically

One of the key differences between video on IGTV compared to other platforms such as Youtube is that it’s in a vertical format or 16:9 aspect ratio. This is intentional as Instagram wants IGTV to be mobile-friendly.

For users, this just means convenience, comfort and familiarity. No extra effort is needed to tilt their mobile phones 90 degrees and sacrifice viewer experience.

For marketers, this would mean getting used to having to shoot and edit videos vertically. The simplest way is to use a mobile phone.

But if you want to create high-quality videos, you can shoot with a professional camera in a vertical or portrait format. With an editing software, you can then easily put together the clips and add in subtitles for better engagement.

Vertical videos may seem weird at first, but you’ll get used to it!

4. Include a link in the description

So you’ve captured your viewers’ interest. What’s next?

You need to direct viewers to your website, landing page or any other link that would allow them to take action.

There are a couple of ways to go about this. First, you can insert a clickable link in the description of your IGTV video. However, not many would realise that there is a link to click on. So you’d also need to mention it somewhere in your video.

The point is to include a call to action so that you don’t lose the relationship with your viewers and allow them to communicate with you as well.

Remember, a relationship is a two-way street!

Now you might be thinking, “Is IGTV worth my time and effort?”

Your concerns are understandable. It’s still pretty new and there’s no sure answer on what kind of content works best.

But the benefit of using IGTV is that you’re reaching to an audience who are actively searching for engaging content.

Take a leaf out of the huge brands’ books. Louis Vuitton, Buzzfeed and Netflix are using IGTV to the fullest in their own creative ways and have gained millions of views!

So if you’re worried that there won’t be anyone watching your videos–don’t.

Create interesting content that speaks to the heart, and you’re bound to get traffic to your IGTV channel.

Get it right from the get-go. Be the brand that consumers love to connect with.

Just four steps to your first IGTV!

But if you’re still worried about making BIG mistakes on your first video but want SO badly to hit the connection with your consumers straight away then…

We can help you!

Shock Media Studio can assist on strategizing and curating your video, and track its performance so you can get it right from the start.

All you need to do is fill up the form below and we’ll be in touch to make your first IGTV video a success!

Why Your Business Needs Video Marketing

For months, you’ve been consistently posting content on your social media.

Your photos are worthy of a feature in NatGeo and the captions sound like they deserve a Man Booker Prize.

You’ve got quite a good following and interaction going on. And most importantly, your sales grew like wildflowers.

But lately, your post performance is dropping and so is the conversion rate.

Perhaps the posts needed a new spin, so you tried new tactics, painstakingly developing more insta-worthy photos and posting twice a day.

Every. Single. Day.

Nothing works.

Not even an appetising flatlay or fashionable #ootd can bring the numbers up.

But you know what can?

Videos.

“The single most important strategy in content marketing today is video.” Gary Vaynerchuck.

Video boosts conversion and sales

There’s just something about videos that stop you in your tracks, grabbing your full attention. Within that first 3 seconds, you’d already know if it’s going to be good or not.

And if it’s good, you’d follow through until the end and immediately respond to whatever CTA they’ve got to offer.

If this is what you feel, nine times out of ten, it’s what your followers feel too.

The thing is, when you scroll through social media, it’s now diluted with insta-worthy photos which practically everyone can create.

But guess what?

Not everyone can create good quality videos.

Not everyone puts in the effort to produce videos that convert.

But you can.

Did you know that video is projected to represent 80% of all web traffic by 2019?

Video is the next big thing and it can help you with your online business.

When you create videos, you would have a deeper connection with your followers. Videos also help them make the final decision to buy your product.

This is true especially when you embed a video on your landing page, as it increases conversions by 80% regardless of your industry. And if you include a video in your email, it increases both the open rates by 5.6% and the click-through rates by 96%.

Videos that explain your products or services can grab consumers attention and have a higher chance to convert them compared to other methods.

Google loves videos

Another good news for you: if you put up a video on your website (or even YouTube as Google now owns it), it is 53x more likely to show up on page 1 of Google.

This is because having videos would potentially mean that visitors would spend a long time on your site. This tells the search engine that your site has good content.

But remember to write interesting titles and descriptions to attract viewers. Add a link back to your website, products and services to give potential customers the way to take the next step.

Video is versatile, quick & easy

With video, you can explain everything.

You can put your message across in various ways for a different set of purpose. The video below shows how versatile videos are in conveying different types of information.

Out of all the types of videos, 98% of consumers watch explainer videos to learn more about a product. This gives consumers the confidence to decide what to do next. As the purchasing power is in their hands, it’s important that marketers take the time to plan the structure and content of a video.

The most important thing is to always make the video as interesting as possible that even the laziest of buyers feel compelled to take action!

Video builds trust and confidence

At the core of it, digital marketing is all about building consumers trust for your brand and product.

Videos supplement this relationship but with even more impact.

Providing consumers with information gives them the confidence to make the decision to invest in your product or service. Because videos give that personal touch, such trust and confidence can be gained almost immediately.

Video is King

In this mobile age where everything is at our fingertips, videos dominate every screen. It’s easily accessible and consumers increasingly prefer videos over any other forms of media.

With that, more and more marketers are taking advantage of the growing interest in videos.

Marketers know that video helps to tell more compelling stories, connect with consumers better and increase sales.

No wonder businesses who have done video marketing consider this a good return on investment. It pays off in the end!

So there’s really nothing to lose.

How to Get Started?

So now you know WHY video is so important to grow your business. What’s next?

You create.

Let us help break it down for you:

  1. Develop concept. Write down the main message and several points to talk about in your video.
  2. Start recording. You don’t have to use a fancy camera. Your smartphone is good enough for a start!
  3. Edit. You can use a free editing software like iMovie to edit the clips and add some background music.
  4. Publish & Share! Let people know about your video and engage with them.

Creating a video has never been this easy! All you need to do is take the first step to get your video published and just repeat the process.

You may soon realise, however, that the resources you currently have could not satisfy the quality that you envision your video to achieve.

Or perhaps you just don’t have the time for it considering the tons of other things that you need to do!

We get it, and that’s what we’re here for.

At Shock Media Studio, we offer top-notch video marketing service that would not only inform about your product in the most fascinating way but also increase conversion rate!

Regardless of the style of your video, we’ll make sure that it’s impactful.

You don’t have to do it alone anymore.

Just fill in your details below and we’ll get in touch with you for a free consultation to boost your business through video marketing!

What Type of Content Do Consumers Want?

You know that content is key.

You know that measuring the performance of your post (i.e. engagement, impressions, audience growth and video views) is much more important than focusing on conversion or sales.

But why aren’t your posts getting the engagement you want?

Where are your 100k followers?

Why aren’t your videos going viral?

Here’s the shocking truth.

Most of the time, what you as a marketer post on social media does not reflect what consumers actually want!

The infographic above shows the comparison between what consumers want versus what marketers actually post.

Based on this, it seems that social marketers are not posting content that consumers would actually like to see.

Let’s look closely at the top 3 things that consumers want:

1. Discounts or Sales

Consumers love to get the best deals or special promotions from a brand. But we know that you can’t build strategies solely around deals and promotions even though they lead to conversions. It’s also not a sustainable way to build relationships with your audience. However, it’s still an important factor to consider when marketing your brand.

2. New products or services

This is another conflict between consumer preference and what brands can give. Consumers are always looking for new products, but the rate at which a brand produce new products is not high enough to keep consumers interested. That is why point #3 can make it up to this.

3. Educational posts

This is the sole overlap between marketing priorities and consumer preferences. This is the sweet spot you should aim for when planning your content if you aren’t already. Educational content would include information about who you are, what you do and what you’re an expert in. By giving information, you’re empowering consumers to consider your products or services.

Once you know what type of posts consumers want to see from you, it’s time to decide how to execute the content. To do this, we’d have to look at what type of content style consumers like.

We now know that consumers like informational or educational posts. So it’s no surprise that they prefer posts that point them to more information. However, you must remember that the information must be relevant to your industry. Otherwise, your target audience won’t be interested enough to click the link.

You should also prioritize graphics and images as main elements of your content.

If you haven’t noticed, most social media such as Facebook and Instagram are visual platforms. Thus, having talented photographers and graphic designers is key to establishing your brand on social media.

Want more engagement?

Video is the way to go! There’s no doubt that video content has increased in popularity. If your video post is interesting enough, it will receive a high engagement rate. So, hire a video producer and hop on the bandwagon!

Just remember: consumers like information and they want to see interesting or engaging content.

Like any relationship, it’s a two-way conversation. If you’re not allowing your consumers to participate, it’s unlikely that your relationship with them will go far.

“But how do I execute these types of content?”

If you’re ready to take your brand to the next level, we can help guide you through the process.

Sign up for our free consultation and we’ll level up your social media game!

Social Marketers: Time to Redefine ROI

Do you constantly check how many people have clicked on your FB ads?

Do you then compare the numbers with those who went ahead to buy your product?

STOP!

This obsession is not worth your time.

Different Game, Different Rules

Focusing on sales alone might work for an offline business but social media marketing is a whole different ball game!

Did you know that the #1 struggle for social marketers is to define the return on investment or ROI? They simply don’t know which measure to use as a base to monitor the success of their brand!

ROI in marketing is commonly focused on the direct attribution to sales i.e. how an FB campaign is driving people to the checkout page.

However, this doesn’t reflect what social marketers are usually aiming for. The infographic below shows social marketers goals ranked from top to bottom based on a recent survey.

The #1 goal for social marketers is to increase brand awareness, NOT to generate sales (that’s the fourth priority). This is followed by increasing community engagement and web traffic.

The common thread that the top 3 goals have is that they involve active interaction with the consumers. The more people who know your brand, the higher the chance your product or service will be purchased. Makes sense, right?

Therefore, looking only at the number of people who buy your product or service–the typical base for ROI–is not an effective way to measure brand awareness. It just doesn’t work that way in the realm of social media because there’s a lot more going on before consumers decide to buy your product.

Content That Converts

In reality, social’s true value isn’t in direct attribution, it’s in the awareness and consideration stages of the funnel. This is where the right kind of content is key to attracting your target audience.

Be it regular posts or FB ads, most marketers put every effort into content creation–rightly so. However, instead of monitoring the performances of those posts or ads, they measure the sales generated at the end instead.

And that’s a mistake.

Do you now see the contradiction?

You’ve put so much effort on the first stage of the funnel but you don’t measure the performance at that stage.

Wouldn’t it be more reasonable if the performance of your content or ad acts as a measure of ROI? Measuring sales has its significance, yes, but it shouldn’t be the primary measure of ROI.

By looking at how your posts are doing in terms of engagement with your audience, you can then know how effective those posts are in converting your audience into consumers, which would then reflect on the sales of your product.

If there’s little engagement on your post, it’s most likely that you won’t get a lot of sales from it. You’d know then that you need to create content that converts.

So instead of measuring your brand’s success through the generation of sales, perhaps you should consider measuring the performance of your content. Regardless of how well (or not) the sales are, if you’re not connecting your consumers to your brand, then sales can’t be guaranteed in the long run.

By focusing on content performance, you can gauge what kind of content actually works for your target market.

So don’t worry about sales–just focus on how well your content is doing in leading your audience to the checkout page!

 

INCREASED CONSIDERATION + EXPANDED AWARENESS = HIGH ROI

 

“But how do I measure my brand’s social performance?”

Lucky for you, we offer free consultation where we’ll guide you towards redefining your brand’s ROI!

Fill in the form below and we’ll get in touch with you soon!

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